{"id":15342,"date":"2025-12-06T21:34:33","date_gmt":"2025-12-06T21:34:33","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/chopard\/"},"modified":"2026-01-16T14:50:26","modified_gmt":"2026-01-16T14:50:26","slug":"chopard","status":"publish","type":"case-study","link":"https:\/\/cosmo5.com\/en-au\/work\/chopard\/","title":{"rendered":"Chopard"},"content":{"rendered":"
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Chopard, the iconic luxury watch and jewellery brand, sought a more cost-efficient approach to its search engine advertising (SEA) strategy in one of its core markets. With strong organic visibility already in place, the brand partnered with Cosmo5 Group company<\/strong> SnapFeat. to fine-tune its media budget on brand keywords, ensuring paid investment was only used when strictly necessary.<\/p>\n<\/div>\n\n\n

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\n\t\t\t\t\tThe Challenge\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t
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In competitive luxury markets, brands often invest heavily to secure top placement for branded search terms, which can lead to redundant spend when organic visibility is already high. Chopard needed a solution to intelligently control branded search bidding without compromising performance, particularly in a significant and mature market like Germany.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n

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\n\t\t\t\t\tOur Approach\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t
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We implemented SmartBrand, an intelligent branded search budget control tool designed to assess when paid visibility is necessary and when SEO alone is sufficient. We conducted a two-week controlled test in the German market, leveraging SmartBrand to optimize Chopard\u2019s SEA strategy. The key components included:<\/p>\n