{"id":12276,"date":"2025-12-11T09:55:49","date_gmt":"2025-12-11T09:55:49","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/mapal\/"},"modified":"2026-01-19T12:55:06","modified_gmt":"2026-01-19T12:55:06","slug":"mapal","status":"publish","type":"case-study","link":"https:\/\/cosmo5.com\/es-es\/work\/mapal\/","title":{"rendered":"Mapal"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>MAPAL, l\u00edder mundial en soluciones de gesti\u00f3n hotelera, se enfrentaba a un gran reto: un sitio web de bajo rendimiento en el mercado brit\u00e1nico que dificultaba su crecimiento digital. En colaboraci\u00f3n con StratNXT, <strong>parte del Grupo Cosmo5<\/strong>, MAPAL se propuso conseguir un crecimiento escalable a trav\u00e9s de la adquisici\u00f3n digital, la conversi\u00f3n y el media performance, para conseguir leads de alta calidad y mejorar su presencia en el mercado brit\u00e1nico. <\/p>\n<\/div>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tEl Reto\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>Los esfuerzos digitales de MAPAL en el Reino Unido se ve\u00edan limitados por un seguimiento fragmentado, una estrategia de paid media poco optimizada y una visibilidad limitada del rendimiento SEO. La empresa necesitaba una estrategia unificada para generar leads online de alta calidad, mejorar la eficacia en media y alcanzar objetivos de crecimiento ambiciosos en un mercado competitivo. <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tNuestro Enfoque\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Pusimos en marcha una estrategia integral, basada en datos, para abordar los retos de MAPAL, empezando por una Evaluaci\u00f3n de Madurez de Marketing Digital que utiliz\u00f3 un marco personalizado de \u00abCascada\u00bb de generaci\u00f3n de leads para prever el rendimiento incremental y priorizar las acciones de alto impacto. Los componentes clave inclu\u00edan: <\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Desbloquear el crecimiento org\u00e1nico<\/strong>: Realizamos una auditor\u00eda exhaustiva de la configuraci\u00f3n SEO, la arquitectura del blog y la estrategia de referencias de MAPAL, implementando el reposicionamiento estrat\u00e9gico de palabras clave, la codificaci\u00f3n sem\u00e1ntica, las mejoras t\u00e9cnicas y la reestructuraci\u00f3n de contenidos para impulsar la descubribilidad y la credibilidad en categor\u00edas de b\u00fasqueda de alta intensidad.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Redefinir el Paid Media<\/strong>: Analizamos el rendimiento de las campa\u00f1as en los canales sociales y de b\u00fasqueda, dise\u00f1ando una estrategia full-funnel en LinkedIn y Meta con combinaciones de medios a medida y puntos de referencia de coste por lead (CPL) para impulsar una generaci\u00f3n de leads eficiente y escalable.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Impulsar el CRO a trav\u00e9s de la UX<\/strong>: Se evaluaron los recorridos de los usuarios y las m\u00e9tricas de engagement para mejorar la Optimizaci\u00f3n de la Tasa de Conversi\u00f3n (CRO), implementando una hoja de ruta de pruebas A\/B priorizadas dirigidas a los puntos de fricci\u00f3n, en particular en el flujo \u00abSolicitar una demostraci\u00f3n\u00bb, con r\u00e1pidas victorias de UX entregadas en 3 meses y mejoras m\u00e1s profundas planificadas a lo largo de 6-12 meses.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Nuestro enfoque \u00e1gil inclu\u00eda talleres interfuncionales con los equipos de marketing y producto de MAPAL y la colaboraci\u00f3n con socios t\u00e9cnicos de SEO y an\u00e1lisis, como SmartKeyword y M13h, para acelerar la implementaci\u00f3n y maximizar el impacto.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"photo-gallery-block\">\n\n\t<div class=\"container-fluid photo-gallery-block__wrapper\">\n\t\t\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-1024x1024.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-1024x1024.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-1024x1024.png 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-300x300.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-150x150.png 150w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-768x769.png 768w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1.png 1726w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-1022x1024.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-1022x1024.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-1022x1024.png 1022w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-300x300.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-150x150.png 150w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-768x770.png 768w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3.png 1730w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-1024x523.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-1024x523.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-1024x523.png 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-300x153.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-768x392.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tEl Impacto\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>Nuestra estrategia digital unificada proporcion\u00f3 a MAPAL resultados r\u00e1pidos y cuantificables. Al integrar un SEO mejorado, medios de pago optimizados y pr\u00e1cticas de CRO m\u00e1s inteligentes, el enfoque transform\u00f3 el modelo de generaci\u00f3n de leads de MAPAL, impulsando un crecimiento escalable y estableciendo una base s\u00f3lida para un rendimiento digital sostenido en el mercado brit\u00e1nico. <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"statistics \">\n\t\t\t<div class=\"container statistics__wrapper\">\n\t\t\t<ul class=\"statistics__list\">\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>+95%<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Aumento de Leads Cualificados Mediante Estrategias de Paid Media<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\n\t\t data-module=\"carousel-logo-case-study\">\n\n\t<div class='logo-carousel__wrapper'>\n\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\n\t\t\t\tNuestro trabajo\t\t\t<\/h2>\n\t\t\n\t\t<div class=\"logo-carousel__main\">\n\n\t\t\t<h2 class=\"visually-hidden\">Nuestros Casos de \u00c9xito Destacados<\/h2>\n\n\t\t\t\t\t\t\t\n<div class=\"logo-carousel__viewport view_1\">\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\n\t\t<div class=\"swiper-wrapper\">\n\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10477\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Clarins\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/clarins\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10477-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/06.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10477-title\">\n\t\t\t\t\tClarins\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+170% Incremento en el Uso<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tEstrategia de Marca y Creatividad\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Revolucionamos el Engagement Digital de Clarins con Datos Unificados y Pruebas A\/B\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10547\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Colnago\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/colnago\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10547-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10547-title\">\n\t\t\t\t\tColnago\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tEstrategia y Planificaci\u00f3n Integrada de medios\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Convertimos a Colnago en un Referente de Deporte y Moda\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11251\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/de-longhi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11251-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"De\u2019 Longhi logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11251-title\">\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+9% margen de ventas de comercio electr\u00f3nico<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tDashboards y Visualizaci\u00f3n de Datos\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Transformamos la Estrategia Publicitaria de De&#8217;Longhi para Impulsar un Crecimiento Centrado en Beneficios\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11301\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Diageo\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/diageo\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11301-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Diageo logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11301-title\">\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">x3 Premios AMEC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tTransformaci\u00f3n social\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo utilizamos Social Transformation\u2122 Elevando la presencia social de Diageo a trav\u00e9s de marcas ic\u00f3nicas<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12204\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Ghd\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/ghd\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12204-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12204-title\">\n\t\t\t\t\tGhd\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS en PPC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Impulsamos la Colecci\u00f3n de Navidad de ghd y su Rendimiento Mediante la Colaboraci\u00f3n Estrat\u00e9gica\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12201\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Haier\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/haier\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12201-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12201-title\">\n\t\t\t\t\tHaier\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+213% en ventas publicitarias YoY<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tAudience Intelligence y Planificaci\u00f3n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Impulsamos el \u00c9xito Navide\u00f1o de Haier Europa con una Estrategia Din\u00e1mica de Anuncios en Amazon\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12206\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Hisense\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/hisense\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12206-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.png\" alt=\"Hisense logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12206-title\">\n\t\t\t\t\tHisense\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+510% Tasa de compra<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGesti\u00f3n de Cat\u00e1logos y Optimizaci\u00f3n del Rendimiento\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Potenciamos el Alcance y las Ventas de Hisense con una Estrategia Full-Funnel Durante la EURO2024\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12269\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"KIABI\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/kiabi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12269-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/06.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.png\" alt=\"KIABI logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12269-title\">\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+259% Incremento en las Visualizaciones de V\u00eddeo<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSocial Commerce y Canales Emergentes\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Transformamos la Estrategia de YouTube de KIABI en un Motor de Crecimiento Omnicanal\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12214\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"L\u2019Or\u00e9al\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/l-oreal\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12214-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_loreal-300x150.png\" alt=\"L\u2019Or\u00e9al logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12214-title\">\n\t\t\t\t\tL\u2019Or\u00e9al\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">-20% Coste por Clic<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSoluciones Tecnol\u00f3gicas Propias\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Amplificamos el Crecimiento de L&#8217;Or\u00e9al Canad\u00e1 con una Estrategia que da Prioridad a la Sostenibilidad\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12259\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Leroy Merlin\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/es-es\/work\/leroy-merlin\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12259-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_leroy-merlin-300x150.png\" alt=\"Leroy Merlin logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12259-title\">\n\t\t\t\t\tLeroy Merlin\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">20% Aumento en Omnicanalidad<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGesti\u00f3n de Cat\u00e1logos y Optimizaci\u00f3n del Rendimiento\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tC\u00f3mo Mejoramos el \u00c9xito Omnicanal de Leroy Merlin con una Perfecta Integraci\u00f3n Online-Offline\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\n\t\t\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\n\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>MAPAL, l\u00edder mundial en soluciones de gesti\u00f3n hotelera, se enfrentaba a un gran reto: un sitio web de bajo rendimiento en el mercado brit\u00e1nico que dificultaba su crecimiento digital. En colaboraci\u00f3n con StratNXT, parte del Grupo Cosmo5, MAPAL se propuso conseguir un crecimiento escalable a trav\u00e9s de la adquisici\u00f3n digital, la conversi\u00f3n y el media [&hellip;]<\/p>\n","protected":false},"featured_media":10546,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[],"content-scope":[603],"class_list":["post-12276","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito Mapal: Estrategia de Medios Unificada | Cosmo5<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Cosmo5 ayud\u00f3 a Mapal a desarrollar una estrategia de crecimiento unificada, alineando captaci\u00f3n de leads, UX y media para apoyar su expansi\u00f3n B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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