{"id":11044,"date":"2025-09-18T02:29:59","date_gmt":"2025-09-18T02:29:59","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/amazon-marketing-cloud-campaign-measurement\/"},"modified":"2026-01-19T12:48:15","modified_gmt":"2026-01-19T12:48:15","slug":"amazon-marketing-cloud-medicion-campanas","status":"publish","type":"post","link":"https:\/\/cosmo5.com\/es-es\/amazon-marketing-cloud-medicion-campanas\/","title":{"rendered":"Dominando el rendimiento de las campa\u00f1as con Amazon Marketing Cloud"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introducci\u00f3n: \u00bfPor qu\u00e9 es Amazon Marketing Cloud esencial para el \u00e9xito de las campa\u00f1as?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>En un mercado digital saturado, a las marcas en Amazon les cuesta demostrar el impacto de sus campa\u00f1as m\u00e1s all\u00e1 de m\u00e9tricas b\u00e1sicas como los clics. Amazon Marketing Cloud (AMC) resuelve este problema con su data clean room, un entorno seguro basado en la nube que ofrece insights detallados del consumer journey. Al transformar los datos en decisiones estrat\u00e9gicas, AMC ayuda a las marcas a optimizar la inversi\u00f3n publicitaria, aumentar las conversiones e impulsar un crecimiento sostenible, convirti\u00e9ndose en una herramienta vital en el competitivo panorama del ecommerce de 2025.  <\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es Amazon Marketing Cloud?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Amazon Marketing Cloud es una potente plataforma de anal\u00edtica que procesa datos seudonimizados para ofrecer insights personalizados sobre el comportamiento de la audiencia dentro del ecosistema de Amazon. Permite a las marcas: <\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Analizar c\u00f3mo las interacciones con los anuncios impulsan las ventas y la lealtad.<\/li>\n\n\n\n<li>Combinar datos propios y externos para una visi\u00f3n 360\u00ba.<\/li>\n\n\n\n<li>Optimizar las campa\u00f1as con estrategias precisas y basadas en datos.<\/li>\n<\/ul>\n<div class=\"wp-block-paragraph\">\n<p>En resumen, AMC potencia inversiones m\u00e1s inteligentes y resultados medibles.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo impulsa Amazon Marketing Cloud campa\u00f1as m\u00e1s inteligentes?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>AMC ofrece insights m\u00e1s profundos y accionables que la anal\u00edtica est\u00e1ndar, lo que permite a las marcas:<\/p>\n<\/div>\n<ol class=\"wp-block-list\">\n<li><strong>Identificar audiencias de alto valor<\/strong>: Identifica qui\u00e9nes generan m\u00e1s ingresos.<\/li>\n\n\n\n<li><strong>Mapear el Consumer Journey<\/strong>: Entiende las rutas de conversi\u00f3n en los distintos canales.<\/li>\n\n\n\n<li><strong>Optimizar las acciones multicanal<\/strong>: Alinea las estrategias con datos integrados para conseguir el m\u00e1ximo impacto.<\/li>\n<\/ol>\n<div class=\"wp-block-paragraph\">\n<p>Esta precisi\u00f3n mejora el ROAS, reduce el desperdicio y alinea las campa\u00f1as con los objetivos de negocio.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 m\u00e9tricas pueden medir las marcas con Amazon Marketing Cloud?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>AMC ofrece una suite completa de m\u00e9tricas para evaluar el rendimiento de las campa\u00f1as de forma integral:<\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Impresiones y Clics<\/strong>: Mide el alcance publicitario y el engagement.<\/li>\n\n\n\n<li><strong>ROAS<\/strong>: Mide los ingresos por cada euro invertido en publicidad.<\/li>\n\n\n\n<li><strong>Ventas Atribuidas<\/strong>: Haz un seguimiento de las conversiones directamente vinculadas a los anuncios.<\/li>\n\n\n\n<li><strong>Tasa de Conversi\u00f3n<\/strong>: Eval\u00faa la eficiencia de la intenci\u00f3n de compra.<\/li>\n\n\n\n<li><strong>CPA<\/strong>: Eval\u00faa la sostenibilidad de los costes de la campa\u00f1a.<\/li>\n\n\n\n<li><strong>Atribuci\u00f3n Multicanal<\/strong>: Analiza las interacciones entre canales.<\/li>\n\n\n\n<li><strong>AOV<\/strong>: Monitoriza el valor medio del pedido.<\/li>\n\n\n\n<li><strong>Audience Insights<\/strong>: Ensures targeting accuracy.<\/li>\n\n\n\n<li><strong>Incremento en la Intenci\u00f3n de Compra<\/strong>: Cuantifica la intenci\u00f3n de compra generada por la publicidad.<\/li>\n\n\n\n<li><strong>Valor de Vida del Cliente<\/strong>: Calcula el valor de un cliente con visi\u00f3n a largo plazo.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">M\u00e9tricas Especializadas<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>New-to-Brand<\/strong>: Mide las ventas generadas por nuevos clientes, un indicador clave para las categor\u00edas de alta rotaci\u00f3n.<\/li>\n\n\n\n<li><strong>Insights Estacionales<\/strong>: compara datos hist\u00f3ricos para predecir picos de demanda (ej., Black Friday, Navidad).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo maximiza Cosmo5 AMC para sus clientes?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Como Amazon Ads Advanced Partner, Amazon Marketing Cloud Services Provider y AdTech Activation Partner, en Cosmo5 desarrollamos estrategias de AMC a medida a trav\u00e9s de:<\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Auditor\u00edas de datos<\/strong>: Identificaci\u00f3n de las oportunidades de optimizaci\u00f3n en el rendimiento de las campa\u00f1as.<\/li>\n\n\n\n<li><strong>Estrategias a medida<\/strong>: Dise\u00f1o de planes basados en datos para la segmentaci\u00f3n de audiencias y el ROI.<\/li>\n\n\n\n<li><strong>Sistemas escalables<\/strong>: Implementaci\u00f3n de una medici\u00f3n y optimizaci\u00f3n continuas v\u00eda AMC y DSP.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es Amazon Marketing Cloud esencial para 2025?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Con una competencia cada vez mayor, las m\u00e9tricas b\u00e1sicas se quedan cortas. La anal\u00edtica avanzada de AMC permite a las marcas entender el consumer journey al completo, optimizar la inversi\u00f3n publicitaria e impulsar un crecimiento sostenible. Al aprovechar los datos integrados, las marcas se mantienen \u00e1giles y competitivas en un panorama de ecommerce impulsado por los datos.<br\/>  <\/p>\n<\/div>\n<section  class=\"post-carousel module--post-carousel-news\">\n    <div class=\"container-fluid\">\n        <div class='post-carousel__wrapper'>\n                            <h2 class=\"post-carousel__title container-fluid\">\n                    <strong>Explora<\/strong> m\u00e1s art\u00edculos                <\/h2>\n            \n\t\t<div class=\"post-carousel__main\">\n\t\t\t<div class=\"post-carousel__viewport\">\n\t\t\t\t<div class=\"post-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t\t\t\t<div class=\"post-carousel__slider js-post-carousel__slider swiper\" role=\"region\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"1\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"05\/12\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11131\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-8.jpg\" alt=\"TikTok Pulse: Potenciando el Impacto de Marca con Contenido Viral de Alto Alcance\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tInsights &amp; Reports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">General<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-12-05\">\n\t\t\t\t\t05\/12\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"2 minute read\">\n                    Lectura De 2 Minutos                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">TikTok Pulse: Potenciando el Impacto de Marca con Contenido Viral de Alto Alcance<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tTikTok Pulse permite que tus anuncios aparezcan junto a contenido viral y premium. Con opciones como Pulse Core y Pulse Premiere, Cosmo5 dise\u00f1a estrategias para campa\u00f1as seguras y de m\u00e1ximo impacto.<br> <br> <br>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/es-es\/tiktok-pulse-potenciando-el-impacto-de-marca-con-contenido-viral\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Leer Art\u00edculo Completo Sobre TikTok Pulse: Potenciando el Impacto de Marca con Contenido Viral de Alto Alcance                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"2\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"noticias-pr-medios\"\n     data-date=\"30\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11364\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-4.jpg\" alt=\"Grupo Labelium anuncia su rebranding a Cosmo5, revelando un reposicionamiento estrat\u00e9gico global\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#00e2e0\"><\/span>\n\t\t\t\t\t\tNoticias, PR y medios\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">General<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-30\">\n\t\t\t\t\t30\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"5 minute read\">\n                    Lectura De 5 Minutos                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Grupo Labelium anuncia su rebranding a Cosmo5, revelando un reposicionamiento estrat\u00e9gico global<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tGrupo Labelium ha cambiado a Cosmo5, revelando un reposicionamiento estrat\u00e9gico enfocado en el Future-First Marketing. Con operaciones en 18 pa\u00edses, Cosmo5 integra Media, Commerce, Creatividad, Data y Tecnolog\u00eda para ofrecer soluciones impulsadas por IA a las marcas.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/es-es\/cosmo5-rebranding-nota-de-prensa\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Leer Art\u00edculo Completo Sobre Grupo Labelium anuncia su rebranding a Cosmo5, revelando un reposicionamiento estrat\u00e9gico global                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"3\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"19\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11117\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-36.jpg\" alt=\"Anal\u00edtica Avanzada: transformando Datos en Decisiones Estrat\u00e9gicas\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tInsights &amp; Reports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">General<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-19\">\n\t\t\t\t\t19\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"2 minute read\">\n                    Lectura De 2 Minutos                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Anal\u00edtica Avanzada: transformando Datos en Decisiones Estrat\u00e9gicas<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tLa Anal\u00edtica Avanzada impulsa la toma de decisiones con insights descriptivos, predictivos y prescriptivos. Descubre c\u00f3mo Cosmo5 maximiza el ROI en distintos sectores.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/es-es\/analitica-avanzada-y-decisiones-estrategicas\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Leer Art\u00edculo Completo Sobre Anal\u00edtica Avanzada: transformando Datos en Decisiones Estrat\u00e9gicas                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"4\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"18\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11113\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-34.jpg\" alt=\"Brand Renaissance: el Refugio Seguro para un Impacto Duradero\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tInsights &amp; Reports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">General<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-18\">\n\t\t\t\t\t18\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"3 minute read\">\n                    Lectura De 3 Minutos                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Brand Renaissance: el Refugio Seguro para un Impacto Duradero<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tEl renacimiento de marca redefine el marketing al combinar la conexi\u00f3n emocional con el rendimiento. 7KIDS, parte del grupo Cosmo5, impulsa estrategias integradas para recuperar el valor de marca y garantizar un crecimiento sostenible para las marcas.<br><br><br>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/es-es\/renacimiento-de-marca-impacto-duradero\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Leer Art\u00edculo Completo Sobre Brand Renaissance: el Refugio Seguro para un Impacto Duradero                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"5\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"18\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11051\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-33.jpg\" alt=\"La Relevancia de las Plataformas Impulsadas por la Comunidad en la Industria Beauty\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tInsights &amp; Reports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">General<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-18\">\n\t\t\t\t\t18\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"5 minute read\">\n                    Lectura De 5 Minutos                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">La Relevancia de las Plataformas Impulsadas por la Comunidad en la Industria Beauty<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tLas plataformas impulsadas por la comunidad, como Reddit, est\u00e1n transformando la industria de la belleza. Los consumidores conf\u00edan m\u00e1s en opiniones aut\u00e9nticas y generadas por sus pares que en la comunicaci\u00f3n de marca pulida.<br> <br> <br>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/es-es\/beauty-plataformas-community-driven\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Leer Art\u00edculo Completo Sobre La Relevancia de las Plataformas Impulsadas por la Comunidad en la Industria Beauty                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                    \t                    <a href=\"https:\/\/cosmo5.com\/es-es\/nuestro-trabajo\/\" class=\"btn btn-secondary\">\n\t\t\t\t\t        <span>\n\t\t\t\t\t\t        Ver todos los Casos de \u00c9xito\t\t\t\t\t        <\/span>\n\t                    <\/a>\n                    \n                    <div class=\"post-carousel__navigation logo-carousel__navigation\" role=\"group\"\n                         aria-label=\"Carousel Navigation\">\n                        <div\n                                class=\"swiper-button-prev post-carousel__nav-btn post-carousel__nav-btn-prev js-post-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\"\n                                aria-label=\"Previous slide\"><span\n                                    class='dashicons dashicons-arrow-left-alt'><\/span><\/div>\n\n                        <div\n                                class=\"swiper-pagination post-carousel__pagination js-post-carousel__pagination cosmo-pagination\"\n                                role=\"tablist\"><\/div>\n\n                        <div\n                                class=\"swiper-button-next post-carousel__nav-btn post-carousel__nav-btn-next js-post-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\"\n                                aria-label=\"Next slide\"><span\n                                    class='dashicons dashicons-arrow-right-alt'><\/span><\/div>\n                    <\/div>\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Marketing Cloud potencia las campa\u00f1as data-driven con m\u00e9tricas avanzadas. Descubre c\u00f3mo Cosmo5 aprovecha AMC para crear estrategias publicitarias m\u00e1s inteligentes y con un alto ROI.<\/p>\n<p> <\/p>\n","protected":false},"author":32,"featured_media":11045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[317],"tags":[361],"content-scope":[603],"class_list":["post-11044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-reports","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medici\u00f3n de campa\u00f1as de Amazon Marketing Cloud | Cosmo5<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo Cosmo5 usa Amazon Marketing Cloud para conectar media, commerce y datos de audiencia, mejorando la medici\u00f3n y toma de decisiones en retail media.\" \/>\n<meta name=\"robots\" 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