{"id":14010,"date":"2025-12-11T09:55:49","date_gmt":"2025-12-11T09:55:49","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/mapal\/"},"modified":"2026-01-12T15:43:16","modified_gmt":"2026-01-12T15:43:16","slug":"mapal","status":"publish","type":"case-study","link":"https:\/\/cosmo5.com\/fr-ca\/work\/mapal\/","title":{"rendered":"Mapal"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>MAPAL, a global leader in hospitality management solutions, faced challenges with an underperforming UK website that hindered its digital growth. Partnering with <strong>Cosmo5 Group company<\/strong> StratNXT, our client aimed to unlock scalable growth across digital acquisition, conversion, and media performance to drive high-quality leads and enhance its UK market presence.<\/p>\n<\/div>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tThe Challenge\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>MAPAL\u2019s digital efforts in the UK were constrained by fragmented tracking, under-optimized paid media, and limited visibility into SEO performance. The company needed a unified strategy to generate high-quality online leads, improve media efficiency, and achieve ambitious growth goals in a competitive market.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tOur Approach\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">We implemented a comprehensive, data-driven strategy to address MAPAL\u2019s challenges, starting with a Digital Marketing Maturity Assessment that used a custom lead generation \u2018Waterfall\u2019 framework to forecast incremental performance and prioritize high-impact actions. Key components included:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Unlocking Organic Growth<\/strong>: Conducted a thorough audit of MAPAL\u2019s SEO setup, blog architecture, and referral strategy, implementing strategic keyword repositioning, semantic cocooning, technical enhancements, and content restructuring to boost discoverability and credibility in high-intent search categories.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Reimagining Paid Media<\/strong>: Analyzed campaign performance across search and social channels, designing a full-funnel strategy on LinkedIn and Meta with tailored media mixes and cost-per-lead (CPL) benchmarks to drive efficient, scalable lead generation.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Driving CRO Through UX<\/strong>: Evaluated user journeys and engagement metrics to enhance Conversion Rate Optimization (CRO), implementing a prioritized A\/B testing roadmap targeting friction points, particularly in the \u2018Request a Demo\u2019 flow, with quick UX wins delivered in 3 months and deeper enhancements planned over 6-12 months.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Our agile approach included cross-functional workshops with MAPAL\u2019s marketing and product teams and collaboration with technical SEO and analytics partners, such as SmartKeyword and M13h, to accelerate implementation and maximize impact.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"photo-gallery-block\">\n\n\t<div class=\"container-fluid photo-gallery-block__wrapper\">\n\t\t\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-1024x1024.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-1024x1024.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-1024x1024.png 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-300x300.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-150x150.png 150w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1-768x769.png 768w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_1.png 1726w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-1022x1024.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-1022x1024.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-1022x1024.png 1022w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-300x300.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-150x150.png 150w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3-768x770.png 768w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_3.png 1730w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-1024x523.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-1024x523.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-1024x523.png 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-300x153.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/mapal_2-768x392.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tThe Impact\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>Our unified digital strategy delivered rapid, measurable results for MAPAL. By integrating enhanced SEO, optimized paid media, and smarter CRO practices, the approach transformed MAPAL\u2019s lead generation model, driving scalable growth and establishing a strong foundation for sustained digital performance in the UK market.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"statistics \">\n\t\t\t<div class=\"container statistics__wrapper\">\n\t\t\t<ul class=\"statistics__list\">\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>+95%<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Increase in qualified leads via Paid Media strategies<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\n\t\t data-module=\"carousel-logo-case-study\">\n\n\t<div class='logo-carousel__wrapper'>\n\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\n\t\t\t\tOur <strong>Work<\/strong>\t\t\t<\/h2>\n\t\t\n\t\t<div class=\"logo-carousel__main\">\n\n\t\t\t<h2 class=\"visually-hidden\">Nos \u00c9tudes de Cas Vedettes<\/h2>\n\n\t\t\t\t\t\t\t\n<div class=\"logo-carousel__viewport view_1\">\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Carrousel des \u00e9tudes de cas vedettes\">\n\t\t<div class=\"swiper-wrapper\">\n\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10487\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Clarins\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/clarins\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10487-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/08.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Logo Clarins\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10487-title\">\n\t\t\t\t\tClarins\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+170% Augmentation de l&#039;utilisation<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrat\u00e9gie de marque et strat\u00e9gie cr\u00e9ative\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons r\u00e9volutionn\u00e9 l&rsquo;engagement num\u00e9rique de Clarins gr\u00e2ce \u00e0 l&rsquo;unification des donn\u00e9es et aux tests A\/B\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10542\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Colnago\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/colnago\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10542-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Logo Colnago\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10542-title\">\n\t\t\t\t\tColnago\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrat\u00e9gie et planification m\u00e9dias int\u00e9gr\u00e9es\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons positionn\u00e9 Colnago au carrefour du sport et de la mode\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14103\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/de-longhi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14103-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/08.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"Logo De\u2019 Longhi\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14103-title\">\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+9% marge des ventes en ligne<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tDashboards et visualisation des donn\u00e9es\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons transform\u00e9 la strat\u00e9gie publicitaire de De&rsquo;Longhi pour favoriser une croissance ax\u00e9e sur les b\u00e9n\u00e9fices\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14107\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Diageo\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/diageo\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14107-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Logo Diageo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14107-title\">\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">x3 AMEC Awards<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tTransformation sociale\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons utilis\u00e9 la Social Transformation\u2122 pour renforcer la pr\u00e9sence de Diageo au travers de ses marques embl\u00e9matiques\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14097\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Ghd\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/ghd\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14097-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Logo Ghd\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14097-title\">\n\t\t\t\t\tGhd\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS sur PPC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons am\u00e9lior\u00e9 la collection de No\u00ebl et les performances de GHD gr\u00e2ce \u00e0 une collaboration strat\u00e9gique\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14106\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Haier\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/haier\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14106-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Logo Haier\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14106-title\">\n\t\t\t\t\tHaier\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+213% Ventes d\u2019annonces en glissement annuel<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tVeille et planification de l&#039;audience\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons contribu\u00e9 au succ\u00e8s de Haier Europe pendant les f\u00eates de fin d&rsquo;ann\u00e9e gr\u00e2ce \u00e0 une strat\u00e9gie dynamique d&rsquo;annonces sur Amazon\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14098\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Hisense\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/hisense\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14098-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.png\" alt=\"Logo Hisense\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14098-title\">\n\t\t\t\t\tHisense\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+510% de taux d&#039;achat<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestion des flux produits et de la performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons amplifi\u00e9 la port\u00e9e et les ventes de Hisense gr\u00e2ce \u00e0 une strat\u00e9gie full-funnel pendant l&rsquo;EURO 2024\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14008\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"KIABI\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/kiabi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14008-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.png\" alt=\"Logo KIABI\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14008-title\">\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+259% d&#039;augmentation des vues vid\u00e9os<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons transform\u00e9 la strat\u00e9gie YouTube de KIABI en un moteur de croissance omnicanal\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14000\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"L\u2019Or\u00e9al\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/l-oreal\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14000-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_loreal-300x150.png\" alt=\"Logo L\u2019Or\u00e9al\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14000-title\">\n\t\t\t\t\tL\u2019Or\u00e9al\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">-20% du co\u00fbt par clic<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tPartenariats technologiques certifi\u00e9s strat\u00e9giques\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons amplifi\u00e9 la croissance de L&rsquo;Or\u00e9al Canada \u00ab\u00a0Youth To The People\u00a0\u00bb avec une strat\u00e9gie ax\u00e9e sur la durabilit\u00e9\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-14006\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Leroy Merlin\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-ca\/work\/leroy-merlin\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-14006-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_leroy-merlin-300x150.png\" alt=\"Logo Leroy Merlin\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-14006-title\">\n\t\t\t\t\tLeroy Merlin\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">20% Augmentation de 20 % de l&#039;omni-canal<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestion des flux produits et de la performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons am\u00e9lior\u00e9 le succ\u00e8s omnicanal de Leroy Merlin gr\u00e2ce \u00e0 une int\u00e9gration online-offline transparente\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Navigation du Carrousel\">\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Diapositive pr\u00e9c\u00e9dente\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\n\t\t\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\n\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Diapositive suivante\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>MAPAL, a global leader in hospitality management solutions, faced challenges with an underperforming UK website that hindered its digital growth. Partnering with Cosmo5 Group company StratNXT, our client aimed to unlock scalable growth across digital acquisition, conversion, and media performance to drive high-quality leads and enhance its UK market presence.<\/p>\n","protected":false},"featured_media":10541,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"cap_category":[],"content-scope":[608],"class_list":["post-14010","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mapal Case Study | Cosmo5<\/title>\n<meta name=\"description\" content=\"Discover how Cosmo5\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cosmo5.com\/fr-ca\/work\/mapal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" 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