{"id":11014,"date":"2025-12-06T12:48:39","date_gmt":"2025-12-06T12:48:39","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/netflix\/"},"modified":"2026-01-19T09:57:44","modified_gmt":"2026-01-19T09:57:44","slug":"netflix","status":"publish","type":"case-study","link":"https:\/\/cosmo5.com\/fr-fr\/work\/netflix\/","title":{"rendered":"Netflix"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Netflix, leader mondial du streaming, souhaitait lancer une nouvelle s\u00e9rie destin\u00e9e aux jeunes adolescents, un public \u00e9mergent sur les r\u00e9seaux sociaux en pleine d\u00e9couverte de leur expression. En partenariat avec <strong>1000heads, entit\u00e9 experte du groupe Cosmo5<\/strong>, Netflix voulait comprendre les habitudes sociales de ce public, ce qui motive leur engagement et leurs comportements, afin d\u2019assurer un lancement r\u00e9ussi de la s\u00e9rie. <\/p>\n<\/div>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tLe D\u00e9fi\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>Netflix devait identifier le segment des jeunes adolescents au sein de l\u2019\u00e9cosyst\u00e8me plus large des r\u00e9seaux sociaux. Le d\u00e9fi consistait \u00e0 obtenir des insights pr\u00e9cis sur leur utilisation des plateformes, ce qui alimentait leur fandom et comment ils l\u2019exprimaient, afin de concevoir une strat\u00e9gie de lancement sur-mesure et efficace pour la nouvelle s\u00e9rie. <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tNotre approche\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Nous avons exploit\u00e9 des outils d\u2019analyse sociale avanc\u00e9s et des solutions internes propri\u00e9taires pour r\u00e9v\u00e9ler des insights exploitables\u202f:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Mise en \u0153uvre<\/strong>\u202f: identification des s\u00e9ries, des acteurs et des influenceurs pertinents pour le public cible. Utilisation du profiling d\u00e9mographique et de la reconnaissance d\u2019images pour analyser les profils des abonn\u00e9s, leurs centres d\u2019int\u00e9r\u00eat et comportements. Emploi d\u2019un outil d\u2019analyse de commentaires pour regrouper les sujets et r\u00e9aliser une analyse de sentiment du contenu li\u00e9 \u00e0 la s\u00e9rie et aux acteurs, afin de mieux comprendre la dynamique des fans.  <\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Cette approche fond\u00e9e sur les donn\u00e9es a permis de comprendre les pr\u00e9f\u00e9rences et les modes d\u2019engagement des jeunes adolescents.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"photo-gallery-block\">\n\n\t<div class=\"container-fluid photo-gallery-block__wrapper\">\n\t\t\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_1-scaled-1-1024x654.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_1-scaled-1-1024x654.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_1-scaled-1-1024x654.png 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_1-scaled-1-300x191.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_1-scaled-1-768x490.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_2-scaled-1-1024x570.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_2-scaled-1-1024x570.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_2-scaled-1-1024x570.png 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_2-scaled-1-300x167.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_2-scaled-1-768x428.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_3-scaled-1-1024x570.png');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_3-scaled-1-1024x570.png\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_3-scaled-1-1024x570.png 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_3-scaled-1-300x167.png 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/netflix_3-scaled-1-768x427.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tL&rsquo;impact\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>Ces insights ont aliment\u00e9 un brief strat\u00e9gique qui a structur\u00e9 le plan de lancement 360\u00b0 de Netflix, orientant le media planning, le choix des contenus et des canaux, les partenariats avec les influenceurs, ainsi que la s\u00e9lection musicale pour la s\u00e9rie. En seulement trois mois, la campagne a g\u00e9n\u00e9r\u00e9 des r\u00e9sultats exceptionnels, positionnant la s\u00e9rie comme leader de sa cat\u00e9gorie et stimulant un engagement in\u00e9dit aupr\u00e8s des jeunes adolescents. <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"statistics \">\n\t\t\t<div class=\"container statistics__wrapper\">\n\t\t\t<ul class=\"statistics__list\">\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>3M<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Nombre de followers accumul\u00e9s en 3 mois<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>400M<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Vid\u00e9os vues sur TikTok<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>#1<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>#1<\/p>\n<p>L\u2019\u00e9mission la plus engag\u00e9e de la cat\u00e9gorie<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\n\t\t data-module=\"carousel-logo-case-study\">\n\n\t<div class='logo-carousel__wrapper'>\n\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\n\t\t\t\tNotre travail\t\t\t<\/h2>\n\t\t\n\t\t<div class=\"logo-carousel__main\">\n\n\t\t\t<h2 class=\"visually-hidden\">Nos \u00c9tudes de Cas Vedettes<\/h2>\n\n\t\t\t\t\t\t\t\n<div class=\"logo-carousel__viewport view_1\">\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Carrousel des \u00e9tudes de cas vedettes\">\n\t\t<div class=\"swiper-wrapper\">\n\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10482\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Clarins\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/clarins\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10482-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Logo Clarins\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10482-title\">\n\t\t\t\t\tClarins\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+170% Augmentation de l&#039;utilisation<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrat\u00e9gie de marque et strat\u00e9gie cr\u00e9ative\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons r\u00e9volutionn\u00e9 l&rsquo;engagement num\u00e9rique de Clarins gr\u00e2ce \u00e0 l&rsquo;unification des donn\u00e9es et aux tests A\/B\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10537\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Colnago\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/colnago\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10537-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Logo Colnago\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10537-title\">\n\t\t\t\t\tColnago\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrat\u00e9gie et planification m\u00e9dias int\u00e9gr\u00e9es\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons positionn\u00e9 Colnago au carrefour du sport et de la mode\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13524\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Diageo\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/diageo\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-13524-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Logo Diageo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-13524-title\">\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">x3 AMEC Awards<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tTransformation sociale\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons utilis\u00e9 la Social Transformation\u2122 pour renforcer la pr\u00e9sence de Diageo au travers de ses marques embl\u00e9matiques\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11068\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/de-longhi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11068-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"Logo De\u2019 Longhi\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11068-title\">\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+9% marge des ventes en ligne<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tDashboards et visualisation des donn\u00e9es\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons transform\u00e9 la strat\u00e9gie publicitaire de De&rsquo;Longhi pour favoriser une croissance ax\u00e9e sur les b\u00e9n\u00e9fices\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13480\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Ghd\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/ghd\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-13480-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Logo Ghd\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-13480-title\">\n\t\t\t\t\tGhd\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS sur PPC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons am\u00e9lior\u00e9 la collection de No\u00ebl et les performances de GHD gr\u00e2ce \u00e0 une collaboration strat\u00e9gique\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13448\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Haier\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/haier\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-13448-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Logo Haier\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-13448-title\">\n\t\t\t\t\tHaier\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+213% de ventes publicitaires par rapport \u00e0 l&#039;ann\u00e9e pr\u00e9c\u00e9dente<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tAudience Intelligence &amp; Planning\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons contribu\u00e9 au succ\u00e8s de Haier Europe pendant les f\u00eates de fin d&rsquo;ann\u00e9e gr\u00e2ce \u00e0 une strat\u00e9gie dynamique d&rsquo;annonces sur Amazon\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13484\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Hisense\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/hisense\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-13484-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.png\" alt=\"Logo Hisense\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-13484-title\">\n\t\t\t\t\tHisense\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+510% de taux d&#039;achat<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestion des flux produits et de la performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons amplifi\u00e9 la port\u00e9e et les ventes de Hisense gr\u00e2ce \u00e0 une strat\u00e9gie full-funnel pendant l&rsquo;EURO 2024\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11468\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"KIABI\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/kiabi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11468-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.png\" alt=\"Logo KIABI\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11468-title\">\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+259% d&#039;augmentation des vues vid\u00e9os<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSocial Commerce &amp; canaux \u00e9mergents\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons transform\u00e9 la strat\u00e9gie YouTube de KIABI en un moteur de croissance omnicanal\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13622\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"L\u2019Or\u00e9al\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/l-oreal\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-13622-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_loreal-300x150.png\" alt=\"Logo L\u2019Or\u00e9al\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-13622-title\">\n\t\t\t\t\tL\u2019Or\u00e9al\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">-20% du co\u00fbt par clic<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tPartenariats technologiques certifi\u00e9s strat\u00e9giques\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons amplifi\u00e9 la croissance de L&rsquo;Or\u00e9al Canada \u00ab\u00a0Youth To The People\u00a0\u00bb avec une strat\u00e9gie ax\u00e9e sur la durabilit\u00e9\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11478\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Leroy Merlin\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/fr-fr\/work\/leroy-merlin\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11478-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"arri\u00e8re-plan visuel\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_leroy-merlin-300x150.png\" alt=\"Logo Leroy Merlin\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11478-title\">\n\t\t\t\t\tLeroy Merlin\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">20% Augmentation de 20 % de l&#039;omni-canal<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestion des flux produits et de la performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tComment nous avons am\u00e9lior\u00e9 le succ\u00e8s omnicanal de Leroy Merlin gr\u00e2ce \u00e0 une int\u00e9gration online-offline transparente\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Navigation du Carrousel\">\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Diapositive pr\u00e9c\u00e9dente\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\n\t\t\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\n\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Diapositive suivante\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Netflix, leader mondial du streaming, souhaitait lancer une nouvelle s\u00e9rie destin\u00e9e aux jeunes adolescents, un public \u00e9mergent sur les r\u00e9seaux sociaux en pleine d\u00e9couverte de leur expression. En partenariat avec 1000heads, entit\u00e9 experte du groupe Cosmo5, Netflix voulait comprendre les habitudes sociales de ce public, ce qui motive leur engagement et leurs comportements, afin d\u2019assurer [&hellip;]<\/p>\n","protected":false},"featured_media":10739,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"cap_category":[512],"content-scope":[606],"class_list":["post-11014","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","cap_category-audience-intelligence-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de cas Netflix : marketing r\u00e9seaux sociaux | Cosmo5<\/title>\n<meta name=\"description\" content=\"Cosmo5 et Netflix : analysez les r\u00e9seaux sociaux pour guider la strat\u00e9gie d\u2019une s\u00e9rie adolescente gr\u00e2ce au sentiment, clustering et outils propri\u00e9taires.\" \/>\n<meta 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