{"id":10282,"date":"2025-09-18T02:29:59","date_gmt":"2025-09-18T02:29:59","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/amazon-marketing-cloud-campaign-measurement\/"},"modified":"2026-01-19T10:11:57","modified_gmt":"2026-01-19T10:11:57","slug":"amazon-marketing-cloud-campaign-measurement","status":"publish","type":"post","link":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/","title":{"rendered":"Ma\u00eetriser les performances des campagnes avec Amazon Marketing Cloud"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction : Pourquoi Amazon Marketing Cloud est-il essentiel \u00e0 la r\u00e9ussite d\u2019une campagne ?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Sur un march\u00e9 digital satur\u00e9, les marques pr\u00e9sentes sur Amazon ont du mal \u00e0 prouver l\u2019impact de leurs campagnes au-del\u00e0 des indicateurs de base tels que les clics. Amazon Marketing Cloud (AMC) r\u00e9sout ce probl\u00e8me gr\u00e2ce \u00e0 une Data Clean Romm de donn\u00e9es s\u00e9curis\u00e9e, bas\u00e9e sur le cloud, qui offre des informations granulaires sur le parcours du consommateur. En transformant les donn\u00e9es en d\u00e9cisions strat\u00e9giques, AMC aide les marques \u00e0 optimiser les d\u00e9penses publicitaires, \u00e0 augmenter les conversions et \u00e0 g\u00e9n\u00e9rer une croissance durable, ce qui en fait un outil essentiel dans le paysage concurrentiel du commerce \u00e9lectronique de 2025.  <\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que Amazon Marketing Cloud ?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Amazon Marketing Cloud est une puissante plateforme d\u2019analyse qui traite des donn\u00e9es pseudonymis\u00e9es afin de fournir des informations personnalis\u00e9es sur le comportement de l\u2019audience au sein de l\u2019\u00e9cosyst\u00e8me d\u2019Amazon. Elle permet aux marques de : <\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Analysez comment les interactions avec les publicit\u00e9s stimulent les ventes et la fid\u00e9lit\u00e9.<\/li>\n\n\n\n<li>Combinez des donn\u00e9es de premi\u00e8re main et des donn\u00e9es externes pour obtenir une vue \u00e0 360\u00b0.<\/li>\n\n\n\n<li>Optimisez vos campagnes gr\u00e2ce \u00e0 des strat\u00e9gies pr\u00e9cises et bas\u00e9es sur des donn\u00e9es.<\/li>\n<\/ul>\n<div class=\"wp-block-paragraph\">\n<p>En bref, l\u2019AMC permet des investissements plus intelligents et des r\u00e9sultats mesurables.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Comment Amazon Marketing Cloud permet-il de mener des campagnes plus intelligentes ?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>AMC fournit des informations plus approfondies et exploitables que les analyses standard, ce qui permet aux marques :<\/p>\n<\/div>\n<ol class=\"wp-block-list\">\n<li><strong>D\u2019identifier les publics \u00e0 forte valeur ajout\u00e9e<\/strong>: Identifier les personnes qui g\u00e9n\u00e8rent le plus de revenus.<\/li>\n\n\n\n<li><strong>De tracer le parcours du consommateur<\/strong>: Comprendre les chemins de la conversion \u00e0 travers les canaux.<\/li>\n\n\n\n<li><strong>D\u2019optimiser les efforts multicanaux<\/strong>: Aligner vos strat\u00e9gies sur des donn\u00e9es int\u00e9gr\u00e9es pour un impact maximal.<\/li>\n<\/ol>\n<div class=\"wp-block-paragraph\">\n<p>Cette pr\u00e9cision permet d\u2019am\u00e9liorer le ROAS, de r\u00e9duire le gaspillage et d\u2019aligner les campagnes sur les objectifs de l\u2019entreprise.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Quels indicateurs les marques peuvent-elles mesurer avec Amazon Marketing Cloud ?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>AMC propose une s\u00e9rie de mesures robustes permettant d\u2019\u00e9valuer les performances de la campagne de mani\u00e8re exhaustive :<\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Impressions et clics<\/strong> : Mesurez la port\u00e9e et l\u2019engagement des publicit\u00e9s.<\/li>\n\n\n\n<li><strong>ROAS<\/strong> : mesure le revenu par euro publicitaire d\u00e9pens\u00e9.<\/li>\n\n\n\n<li><strong>Ventes attribu\u00e9es<\/strong> : Suivez les conversions directement li\u00e9es aux publicit\u00e9s.<\/li>\n\n\n\n<li>Taux de conversion : \u00c9valuez l\u2019efficacit\u00e9 de l\u2019intention d\u2019agir.<\/li>\n\n\n\n<li><strong>CPA<\/strong> : \u00c9valuez la durabilit\u00e9 des co\u00fbts de la campagne.<\/li>\n\n\n\n<li><strong>Attribution multicanal <\/strong>: Analysez les interactions entre les diff\u00e9rents canaux.<\/li>\n\n\n\n<li><strong>AOV<\/strong>: Contr\u00f4lez la valeur moyenne des commandes.<\/li>\n\n\n\n<li><strong>Analyse de l\u2019audience<\/strong>: Assurez la pr\u00e9cision du ciblage.<\/li>\n\n\n\n<li><strong>Augmentation de l\u2019intention d\u2019achat <\/strong>: Quantifiez l\u2019intention induite par la publicit\u00e9.<\/li>\n\n\n\n<li><strong>Valeur \u00e0 vie du client <\/strong>: Calculez la valeur \u00e0 long terme du client.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">M\u00e9triques sp\u00e9cialis\u00e9es<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>New-to-Brand<\/strong> : Suivi des ventes r\u00e9alis\u00e9es par les nouveaux acheteurs, essentiel pour les cat\u00e9gories \u00e0 \u00e9volution rapide.<\/li>\n\n\n\n<li><strong>Perspectives saisonni\u00e8res<\/strong> : Comparez les donn\u00e9es historiques pour pr\u00e9voir les pics de demande (par exemple, Black Friday, No\u00ebl).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Comment Cosmo5 maximise-t-il l\u2019AMC pour ses clients ?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>En tant que partenaire avanc\u00e9 d\u2019Amazon Ads, fournisseur de services Amazon Marketing Cloud et partenaire d\u2019activation AdTech, Cosmo5 propose des strat\u00e9gies AMC sur mesure :<\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Audits de donn\u00e9es<\/strong> : Identifier les lacunes d\u2019optimisation dans les performances des campagnes.<\/li>\n\n\n\n<li><strong>Strat\u00e9gies personnalis\u00e9es<\/strong> : Conception de plans bas\u00e9s sur des donn\u00e9es pour le ciblage de l\u2019audience et le retour sur investissement.<\/li>\n\n\n\n<li><strong>Syst\u00e8mes \u00e9volutifs<\/strong> : Mise en \u0153uvre d\u2019une mesure et d\u2019un raffinement continus par le biais de l\u2019AMC et du DSP.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Pourquoi Amazon Marketing Cloud est-il essentiel pour 2025 ?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Avec l\u2019intensification de la concurrence, les mesures de base ne suffisent pas. Les analyses avanc\u00e9es d\u2019AMC permettent aux marques de comprendre le parcours complet du consommateur, d\u2019optimiser les d\u00e9penses publicitaires et de g\u00e9n\u00e9rer une croissance durable. En exploitant des donn\u00e9es int\u00e9gr\u00e9es, les marques restent agiles et comp\u00e9titives dans un paysage de commerce \u00e9lectronique ax\u00e9 sur les donn\u00e9es.  <\/p>\n<\/div>\n<section  class=\"post-carousel module--post-carousel-news\">\n    <div class=\"container-fluid\">\n        <div class='post-carousel__wrapper'>\n                            <h2 class=\"post-carousel__title container-fluid\">\n                    <strong>Explorer<\/strong> plus d&rsquo;articles                <\/h2>\n            \n\t\t<div class=\"post-carousel__main\">\n\t\t\t<div class=\"post-carousel__viewport\">\n\t\t\t\t<div class=\"post-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t\t\t\t<div class=\"post-carousel__slider js-post-carousel__slider swiper\" role=\"region\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"1\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"05\/12\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-13611\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-8.jpg\" alt=\"TikTok Pulse : Renforcer l&rsquo;impact de la marque gr\u00e2ce \u00e0 la proximit\u00e9 du Contenu Viral\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tAnalyses &amp; Rapports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">G\u00e9n\u00e9ral<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-12-05\">\n\t\t\t\t\t05\/12\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"2 minute de lecture\">\n                    2 min de lecture                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">TikTok Pulse : Renforcer l&rsquo;impact de la marque gr\u00e2ce \u00e0 la proximit\u00e9 du Contenu Viral<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tTikTok Pulse permet de diffuser des publicit\u00e9s \u00e0 c\u00f4t\u00e9 d&rsquo;UGC viraux et de contenus premium. D\u00e9couvrez les modes Pulse Core\/Premiere et les strat\u00e9gies de Cosmo5 pour des campagnes s\u00fbres et \u00e0 fort impact.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tEn savoir plus\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/fr-fr\/tiktok-pulse-boosting-brand-impact-with-viral-content-adjacency\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Lire l&#039;article complet sur TikTok Pulse : Renforcer l&rsquo;impact de la marque gr\u00e2ce \u00e0 la proximit\u00e9 du Contenu Viral                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"2\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"news-pr-media\"\n     data-date=\"30\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-13613\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-4.jpg\" alt=\"Le groupe Labelium devient Cosmo5, et d\u00e9voile son repositionnement strat\u00e9gique mondial.\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#00e2e0\"><\/span>\n\t\t\t\t\t\tActualit\u00e9s, relations publiques et m\u00e9dias\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">G\u00e9n\u00e9ral<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-30\">\n\t\t\t\t\t30\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"5 minute de lecture\">\n                    5 min de lecture                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Le groupe Labelium devient Cosmo5, et d\u00e9voile son repositionnement strat\u00e9gique mondial.<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tLe groupe Labelium a chang\u00e9 de nom pour devenir Cosmo5, d\u00e9voilant ainsi un repositionnement strat\u00e9gique ax\u00e9 sur le marketing du futur. Pr\u00e9sent dans 18 pays, Cosmo5 int\u00e8gre les m\u00e9dias, le commerce, la cr\u00e9ation, les donn\u00e9es et la technologie afin de proposer aux marques des solutions bas\u00e9es sur l&rsquo;IA.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tEn savoir plus\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/fr-fr\/cosmo5-rebrand-press-release\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Lire l&#039;article complet sur Le groupe Labelium devient Cosmo5, et d\u00e9voile son repositionnement strat\u00e9gique mondial.                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"3\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"19\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-10747\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-36.jpg\" alt=\"Analyses avanc\u00e9es : Transformer les donn\u00e9es en d\u00e9cisions strat\u00e9giques\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tAnalyses &amp; Rapports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">G\u00e9n\u00e9ral<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-19\">\n\t\t\t\t\t19\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"2 minute de lecture\">\n                    2 min de lecture                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Analyses avanc\u00e9es : Transformer les donn\u00e9es en d\u00e9cisions strat\u00e9giques<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tLes Analyses avanc\u00e9es permettent de prendre des d\u00e9cisions gr\u00e2ce \u00e0 des informations descriptives, pr\u00e9dictives et prescriptives. D\u00e9couvrez comment Cosmo5 maximise le retour sur investissement dans tous les secteurs d&rsquo;activit\u00e9.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tEn savoir plus\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/fr-fr\/advanced-analytics-business-decisions\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Lire l&#039;article complet sur Analyses avanc\u00e9es : Transformer les donn\u00e9es en d\u00e9cisions strat\u00e9giques                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"4\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"18\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-10738\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-34.jpg\" alt=\"Renaissance de Marque : Le refuge pour un impact durable\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tAnalyses &amp; Rapports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">G\u00e9n\u00e9ral<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-18\">\n\t\t\t\t\t18\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"3 minute de lecture\">\n                    3 min de lecture                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Renaissance de Marque : Le refuge pour un impact durable<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tLa Renaissance de Marque red\u00e9finit le marketing en associant r\u00e9sonance \u00e9motionnelle et performance. 7KIDS, soci\u00e9t\u00e9 du groupe Cosmo5, se fait le champion des strat\u00e9gies int\u00e9gr\u00e9es visant \u00e0 restaurer le capital des marques et \u00e0 assurer leur croissance durable.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tEn savoir plus\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/fr-fr\/brand-renaissance-lasting-impact\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Lire l&#039;article complet sur Renaissance de Marque : Le refuge pour un impact durable                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"5\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"18\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-10732\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-33.jpg\" alt=\"L\u2019importance des plateformes communautaires pour l\u2019industrie de la beaut\u00e9\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tAnalyses &amp; Rapports\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">G\u00e9n\u00e9ral<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-18\">\n\t\t\t\t\t18\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"5 minute de lecture\">\n                    5 min de lecture                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">L\u2019importance des plateformes communautaires pour l\u2019industrie de la beaut\u00e9<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tLes plateformes communautaires telles que Reddit sont en train de remodeler l&rsquo;industrie de la beaut\u00e9. Les consommateurs font confiance \u00e0 des informations authentiques, \u00e9manant de leurs pairs, plut\u00f4t qu&rsquo;\u00e0 une image de marque soign\u00e9e.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tEn savoir plus\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/fr-fr\/community-driven-beauty-platforms\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Lire l&#039;article complet sur L\u2019importance des plateformes communautaires pour l\u2019industrie de la beaut\u00e9                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                    \t                    <a href=\"https:\/\/cosmo5.com\/fr-fr\/realisations\/\" class=\"btn btn-secondary\">\n\t\t\t\t\t        <span>\n\t\t\t\t\t\t        Voir toutes les \u00e9tudes de cas\t\t\t\t\t        <\/span>\n\t                    <\/a>\n                    \n                    <div class=\"post-carousel__navigation logo-carousel__navigation\" role=\"group\"\n                         aria-label=\"Navigation du Carrousel\">\n                        <div\n                                class=\"swiper-button-prev post-carousel__nav-btn post-carousel__nav-btn-prev js-post-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\"\n                                aria-label=\"Diapositive pr\u00e9c\u00e9dente\"><span\n                                    class='dashicons dashicons-arrow-left-alt'><\/span><\/div>\n\n                        <div\n                                class=\"swiper-pagination post-carousel__pagination js-post-carousel__pagination cosmo-pagination\"\n                                role=\"tablist\"><\/div>\n\n                        <div\n                                class=\"swiper-button-next post-carousel__nav-btn post-carousel__nav-btn-next js-post-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\"\n                                aria-label=\"Diapositive suivante\"><span\n                                    class='dashicons dashicons-arrow-right-alt'><\/span><\/div>\n                    <\/div>\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Marketing Cloud alimente les campagnes bas\u00e9es sur les donn\u00e9es avec des indicateurs avanc\u00e9s. D\u00e9couvrez comment Cosmo5 exploite AMC pour des strat\u00e9gies publicitaires plus intelligentes et \u00e0 fort ROI. <\/p>\n","protected":false},"author":32,"featured_media":10283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[327],"content-scope":[606],"class_list":["post-10282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-reports","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Marketing Cloud : mesure des campagnes | Cosmo5<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Cosmo5 utilise Amazon Marketing Cloud pour relier donn\u00e9es m\u00e9dias, commerciales et d\u2019audience afin d\u2019optimiser le parcours client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Marketing Cloud : mesure des campagnes | Cosmo5\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Cosmo5 utilise Amazon Marketing Cloud pour relier donn\u00e9es m\u00e9dias, commerciales et d\u2019audience afin d\u2019optimiser le parcours client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T02:29:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T10:11:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"1000heads_sfomenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"1000heads_sfomenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/\"},\"author\":{\"name\":\"1000heads_sfomenko\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/person\/6da8c0c27c941f70ae2b12c04c55c0a9\"},\"headline\":\"Ma\u00eetriser les performances des campagnes avec Amazon Marketing Cloud\",\"datePublished\":\"2025-09-18T02:29:59+00:00\",\"dateModified\":\"2026-01-19T10:11:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/\"},\"wordCount\":703,\"publisher\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg\",\"keywords\":[\"E-commerce\"],\"articleSection\":[\"Analyses &amp; Rapports\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/\",\"url\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/\",\"name\":\"Amazon Marketing Cloud : mesure des campagnes | Cosmo5\",\"isPartOf\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg\",\"datePublished\":\"2025-09-18T02:29:59+00:00\",\"dateModified\":\"2026-01-19T10:11:57+00:00\",\"description\":\"D\u00e9couvrez comment Cosmo5 utilise Amazon Marketing Cloud pour relier donn\u00e9es m\u00e9dias, commerciales et d\u2019audience afin d\u2019optimiser le parcours client.\",\"breadcrumb\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage\",\"url\":\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg\",\"contentUrl\":\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/cosmo5.com\/fr-fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ma\u00eetriser les performances des campagnes avec Amazon Marketing Cloud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#website\",\"url\":\"https:\/\/cosmo5.com\/fr-fr\/\",\"name\":\"Cosmo5\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cosmo5.com\/fr-fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#organization\",\"name\":\"Cosmo5\",\"url\":\"https:\/\/cosmo5.com\/fr-fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"contentUrl\":\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"caption\":\"Cosmo5\"},\"image\":{\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/person\/6da8c0c27c941f70ae2b12c04c55c0a9\",\"name\":\"1000heads_sfomenko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/207e99468f78b38c73fcf2acabed66320b9dfd63b784afdccce9a24d12a51fc1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/207e99468f78b38c73fcf2acabed66320b9dfd63b784afdccce9a24d12a51fc1?s=96&d=mm&r=g\",\"caption\":\"1000heads_sfomenko\"},\"url\":\"https:\/\/cosmo5.com\/fr-fr\/author\/1000heads_sfomenko\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Marketing Cloud : mesure des campagnes | Cosmo5","description":"D\u00e9couvrez comment Cosmo5 utilise Amazon Marketing Cloud pour relier donn\u00e9es m\u00e9dias, commerciales et d\u2019audience afin d\u2019optimiser le parcours client.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/","og_locale":"fr_FR","og_type":"article","og_title":"Amazon Marketing Cloud : mesure des campagnes | Cosmo5","og_description":"D\u00e9couvrez comment Cosmo5 utilise Amazon Marketing Cloud pour relier donn\u00e9es m\u00e9dias, commerciales et d\u2019audience afin d\u2019optimiser le parcours client.","og_url":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/","og_site_name":"Cosmo5","article_published_time":"2025-09-18T02:29:59+00:00","article_modified_time":"2026-01-19T10:11:57+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg","type":"image\/jpeg"}],"author":"1000heads_sfomenko","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"1000heads_sfomenko","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#article","isPartOf":{"@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/"},"author":{"name":"1000heads_sfomenko","@id":"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/person\/6da8c0c27c941f70ae2b12c04c55c0a9"},"headline":"Ma\u00eetriser les performances des campagnes avec Amazon Marketing Cloud","datePublished":"2025-09-18T02:29:59+00:00","dateModified":"2026-01-19T10:11:57+00:00","mainEntityOfPage":{"@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/"},"wordCount":703,"publisher":{"@id":"https:\/\/cosmo5.com\/fr-fr\/#organization"},"image":{"@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg","keywords":["E-commerce"],"articleSection":["Analyses &amp; Rapports"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/","url":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/","name":"Amazon Marketing Cloud : mesure des campagnes | Cosmo5","isPartOf":{"@id":"https:\/\/cosmo5.com\/fr-fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage"},"image":{"@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg","datePublished":"2025-09-18T02:29:59+00:00","dateModified":"2026-01-19T10:11:57+00:00","description":"D\u00e9couvrez comment Cosmo5 utilise Amazon Marketing Cloud pour relier donn\u00e9es m\u00e9dias, commerciales et d\u2019audience afin d\u2019optimiser le parcours client.","breadcrumb":{"@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#primaryimage","url":"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg","contentUrl":"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-13.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/cosmo5.com\/fr-fr\/amazon-marketing-cloud-campaign-measurement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/cosmo5.com\/fr-fr\/"},{"@type":"ListItem","position":2,"name":"Ma\u00eetriser les performances des campagnes avec Amazon Marketing Cloud"}]},{"@type":"WebSite","@id":"https:\/\/cosmo5.com\/fr-fr\/#website","url":"https:\/\/cosmo5.com\/fr-fr\/","name":"Cosmo5","description":"","publisher":{"@id":"https:\/\/cosmo5.com\/fr-fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cosmo5.com\/fr-fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/cosmo5.com\/fr-fr\/#organization","name":"Cosmo5","url":"https:\/\/cosmo5.com\/fr-fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/logo\/image\/","url":"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","contentUrl":"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","caption":"Cosmo5"},"image":{"@id":"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/person\/6da8c0c27c941f70ae2b12c04c55c0a9","name":"1000heads_sfomenko","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cosmo5.com\/fr-fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/207e99468f78b38c73fcf2acabed66320b9dfd63b784afdccce9a24d12a51fc1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/207e99468f78b38c73fcf2acabed66320b9dfd63b784afdccce9a24d12a51fc1?s=96&d=mm&r=g","caption":"1000heads_sfomenko"},"url":"https:\/\/cosmo5.com\/fr-fr\/author\/1000heads_sfomenko\/"}]}},"_links":{"self":[{"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/posts\/10282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/comments?post=10282"}],"version-history":[{"count":2,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/posts\/10282\/revisions"}],"predecessor-version":[{"id":19454,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/posts\/10282\/revisions\/19454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/media\/10283"}],"wp:attachment":[{"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=10282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/categories?post=10282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/tags?post=10282"},{"taxonomy":"content-scope","embeddable":true,"href":"https:\/\/cosmo5.com\/fr-fr\/wp-json\/wp\/v2\/content-scope?post=10282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}