{"id":12242,"date":"2025-12-11T11:09:41","date_gmt":"2025-12-11T11:09:41","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/naos\/"},"modified":"2026-01-09T14:52:27","modified_gmt":"2026-01-09T14:52:27","slug":"naos","status":"publish","type":"case-study","link":"https:\/\/cosmo5.com\/it-it\/work\/naos\/","title":{"rendered":"Naos"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>NAOS, pioniere francese della skincare fondato dal farmacista-biologo Jean-No\u00ebl Thorel, riunisce marchi rinomati come Bioderma e Institut Esthederm. Per rafforzare gli obiettivi di marketing digitale \u2014 tra cui traffico qualificato, lead, vendite e brand awareness \u2014 in mercati come Spagna, Italia, Stati Uniti e Canada, NAOS ha scelto di collaborare con <strong>Cosmo5<\/strong>. Questa partnership ha affrontato l\u2019aumento dei costi e le sfide di crescita, dando vita a campagne ottimizzate che hanno generato miglioramenti di performance significativi a livello globale.  <\/p>\n<\/div>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tLa sfida<br>\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>NAOS si \u00e8 trovata ad affrontare CPC in crescita nel competitivo mercato della skincare, una crescita organica stagnante, l\u2019esigenza di visite al sito di qualit\u00e0 superiore e una visibilit\u00e0 limitata sulle vendite. L\u2019obiettivo era rafforzare la presenza del brand, generare traffico e incrementare gli acquisti dei prodotti di punta \u2014 come la linea Micellar Hygiene e la gamma Pro-Collagen+ \u2014 distinguendosi in un panorama digitale saturo e in mercati internazionali eterogenei. <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tIl nostro approccio\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Abbiamo implementato una strategia completa e multicanale su misura per le esigenze globali di NAOS, bilanciando un media mix avanzato tra Google Ads, TikTok, YouTube, Meta, CTV, Amazon e Spotify. L\u2019approccio si \u00e8 focalizzato su campagne a medio\/alto livello per aumentare la visibilit\u00e0 e la fanbase, ottimizzando al contempo gli sforzi in lower funnel per ottenere lead e vendite. Gli elementi chiave sono stati:  <\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Channel Mix Bilanciato<\/strong>: riallocazione degli investimenti verso Google Ads ad alta intenzione d\u2019acquisto, con contestuale scalabilit\u00e0 di TikTok e YouTube per ampliare la reach, come dimostrato in Italia nell\u2019ottimizzazione del traffico qualificato di Bioderma.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Integrazione creativa e influencer:<\/strong> produzione di contenuti audiovisivi su misura con influencer come Ana Moya, adattati alle varie piattaforme, pubblicit\u00e0 su YouTube, nativi su TikTok e incentrati sui prodotti su Pinterest, per stimolare l\u2019engagement in Spagna.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Formati innovativi e testing<\/strong>: utilizzo delle Video Reach Campaigns (VRC) su YouTube con diversi formati (In-Feed, In-Stream, Shorts) e ottimizzazione in tempo reale per il lancio di Pro-Collagen+ di Institut Esthederm in Spagna; sperimentazione di nuovi canali come Prime Video per la linea solare di Bioderma in Italia.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Funnel olistico a 360\u00b0 in US\/Canada<\/strong>: integrazione di amplificazione tramite influencer, video YouTube per la brand awareness, un podcast scientifico (\u201cSkin To It\u201d) e tattiche agili Owned &amp; Operated (O&amp;O) su Amazon, includendo i pubblici di lingua spagnola e francese per ampliare la reach.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Efficienza e Automazione<\/strong>: applicazione di regole di offerta automatizzate, pubblici simili e monitoraggio delle performance per ridurre i costi e migliorare i risultati in tutti i mercati.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Questa strategia integrata e data-driven ha allineato media, influencer e creativit\u00e0 a supporto dell\u2019espansione globale di NAOS.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"photo-gallery-block\">\n\n\t<div class=\"container-fluid photo-gallery-block__wrapper\">\n\t\t\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-3-1024x455.jpg');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-3-1024x455.jpg\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-3-1024x455.jpg 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-3-300x133.jpg 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-3-768x341.jpg 768w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-3.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-1-1024x455.jpg');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-1-1024x455.jpg\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-1-1024x455.jpg 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-1-300x133.jpg 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-1-768x341.jpg 768w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-1.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-2.webp');\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-2.webp\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-2.webp 1024w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-2-300x123.webp 300w, https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/NAOS-Supporting-Image-2-768x315.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tL&#8217;impatto\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>La nostra strategia globale ha generato risultati eccezionali, superando i benchmark e favorendo una crescita misurabile in termini di awareness, engagement, lead e vendite. Le campagne hanno posizionato i brand NAOS come leader nel settore skincare, con riduzioni di costo efficienti e attivazioni ad alto impatto che hanno posto le basi per un successo internazionale duraturo. <\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"statistics \">\n\t\t\t<div class=\"container statistics__wrapper\">\n\t\t\t<ul class=\"statistics__list\">\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>+59%<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Leader YoY (Bioderma Italia)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>+32%<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Crescita dei ricavi di Amazon (USA)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>+33%<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Nuovi visitatori del sito web YoY<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\n\t\t data-module=\"carousel-logo-case-study\">\n\n\t<div class='logo-carousel__wrapper'>\n\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\n\t\t\t\tIl nostro <strong>lavoro<\/strong>\t\t\t<\/h2>\n\t\t\n\t\t<div class=\"logo-carousel__main\">\n\n\t\t\t<h2 class=\"visually-hidden\">I nostri casi di studio in evidenza<\/h2>\n\n\t\t\t\t\t\t\t\n<div class=\"logo-carousel__viewport view_1\">\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\n\t\t<div class=\"swiper-wrapper\">\n\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10502\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Clarins\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/clarins\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10502-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10502-title\">\n\t\t\t\t\tClarins\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+170% aumento dell&#039;utilizzo<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrategia Creativa e di Brand\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo rivoluzionato l&#8217;engagement digitale di Clarins con dati unificati e A\/B test\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10532\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Colnago\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/colnago\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10532-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10532-title\">\n\t\t\t\t\tColnago\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrategia media integrata e pianificazione\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo posizionato Colnago al crocevia tra sport e moda\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11270\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/de-longhi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11270-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"De\u2019 Longhi logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11270-title\">\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+9% marginalit\u00e0 e-commerce<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tDashboard e visualizzazione dei dati\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo aiutato De&#8217;Longhi a migliorare la marginalit\u00e0 dell&#8217;e-commerce attraverso strategie avanzate di Profit Bidding\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11297\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Diageo\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/diageo\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11297-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Diageo logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11297-title\">\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">x3 Premi AMEC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSocial transformation\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo utilizzato la Social Transformation\u2122 Elevando la presenza social di Diageo attraverso i marchi iconici<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12202\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Ghd\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/ghd\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12202-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12202-title\">\n\t\t\t\t\tGhd\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS su PPC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo migliorato la collezione natalizia e le prestazioni di GHD grazie a una collaborazione strategica<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12200\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Haier\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/haier\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12200-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12200-title\">\n\t\t\t\t\tHaier\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+213% vendite pubblicitarie<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tAudience Intelligence e Pianificazione\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo guidato il successo della Holiday Season di Haier Europe con una strategia di annunci dinamici su Amazon.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12210\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Hisense\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/hisense\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12210-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.png\" alt=\"Hisense logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12210-title\">\n\t\t\t\t\tHisense\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+510% di tasso di acquisto<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestione dei Feed di Prodotto e delle Performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo amplificato la reach e le vendite di Hisense attraverso una strategia full-funnel durante EURO2024\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12274\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"KIABI\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/kiabi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12274-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.png\" alt=\"KIABI logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12274-title\">\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+259% di crescita in video views<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSocial Commerce e canali emergenti\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo trasformato la strategia YouTube di KIABI in un motore di crescita omnichannel<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12219\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"L\u2019Or\u00e9al\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/l-oreal\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12219-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_loreal-300x150.png\" alt=\"L\u2019Or\u00e9al logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12219-title\">\n\t\t\t\t\tL\u2019Or\u00e9al\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">-20% di riduzione del costo per clic<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSoluzioni tecnologiche proprietarie\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo amplificato la crescita di Youth To The People di L&#8217;Or\u00e9al Canada con una strategia incentrata sulla sostenibilit\u00e0<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12264\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Leroy Merlin\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/leroy-merlin\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12264-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/client_leroy-merlin-300x150.png\" alt=\"Leroy Merlin logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12264-title\">\n\t\t\t\t\tLeroy Merlin\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">20% Aumento del 20% dell&#039;omnichannel<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestione dei Feed di Prodotto e delle Performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo migliorato il successo omnichannel di Leroy Merlin con un&#8217;integrazione online-offline senza soluzione di continuit\u00e0<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\n\t\t\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\n\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>NAOS, pioniere francese della skincare fondato dal farmacista-biologo Jean-No\u00ebl Thorel, riunisce marchi rinomati come Bioderma e Institut Esthederm. Per rafforzare gli obiettivi di marketing digitale \u2014 tra cui traffico qualificato, lead, vendite e brand awareness \u2014 in mercati come Spagna, Italia, Stati Uniti e Canada, NAOS ha scelto di collaborare con Cosmo5. Questa partnership ha [&hellip;]<\/p>\n","protected":false},"featured_media":12243,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[],"content-scope":[605],"class_list":["post-12242","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study di Integrated Marketing per Naos | Cosmo5<\/title>\n<meta name=\"description\" content=\"Scopri come Cosmo5 ha ottimizzato il media mix di Naos attraverso una strategia multicanale che ha connesso awareness, consideration e conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cosmo5.com\/it-it\/work\/naos\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" 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