{"id":12274,"date":"2025-12-11T10:31:44","date_gmt":"2025-12-11T10:31:44","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/kiabi\/"},"modified":"2026-06-16T07:58:25","modified_gmt":"2026-06-16T07:58:25","slug":"kiabi","status":"publish","type":"case-study","link":"https:\/\/cosmo5.com\/it-it\/work\/kiabi\/","title":{"rendered":"Kiabi"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>KIABI, retailer francese di moda fondato nel 1978, \u00e8 rinomato per rendere la moda accessibile, inclusiva e conveniente per le famiglie di tutto il mondo. Con una forte presenza internazionale e un impegno verso un retail responsabile, KIABI ha scelto di collaborare con Arcane, <strong>societ\u00e0 del gruppo Cosmo5<\/strong>, per potenziare la propria strategia YouTube, con l\u2019obiettivo di stimolare la crescita omnicanale e aumentare al tempo stesso visibilit\u00e0 del brand e redditivit\u00e0.<br\/> <\/p>\n<\/div>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class='two-column-text__bg'><\/div>\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tLa sfida<br>\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>KIABI mirava ad aumentare la visibilit\u00e0 del brand e le vendite in un contesto retail altamente competitivo. L\u2019obiettivo era trasformare YouTube in un canale orientato alla performance, capace non solo di rafforzare la brand awareness, ma anche di influenzare direttamente le conversioni sia online che in-store. La sfida consisteva nel creare una strategia full-funnel scalabile, in grado di massimizzare ogni fase del customer journey garantendo al contempo la redditivit\u00e0 omnicanale.  <\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class='two-column-text__bg'><\/div>\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tIl nostro approccio\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Abbiamo sviluppato una strategia YouTube completa e full-funnel in linea con gli obiettivi di KIABI, integrando tattiche data-driven in tutte le fasi del customer journey:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Awareness<\/strong>: test della soluzione Video Reach 2.0, inclusi i YouTube Shorts, seguito da una campagna esclusivamente Shorts per generare reach incrementale a costi ridotti. Inoltre, sono stati utilizzati formati audio in beta, che combinano annunci in-stream skippable e non-skippable, per ampliare ulteriormente la copertura. <\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Consideration<\/strong>: utilizzo di Demand Gen (in fase alpha) per rafforzare la percezione del brand e stimolare un coinvolgimento pi\u00f9 profondo, affiancato da annunci personalizzati pensati per i segmenti di pubblico chiave.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Action<\/strong>: lancio di Video Action Campaigns (VAC) per trasformare l\u2019attenzione in vendite online e in-store, garantendo una transizione fluida dall\u2019engagement alla conversione.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Abbiamo guidato l\u2019implementazione full-funnel, sfruttando il monitoraggio delle performance data-driven e l\u2019ottimizzazione continua per massimizzare l\u2019efficacia delle campagne.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"photo-gallery-block\">\n\n\t<div class=\"container-fluid photo-gallery-block__wrapper\">\n\t\t\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_1-1024x1024.webp');\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_1-1024x1024.webp\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_1-1024x1024.webp 1024w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_1-300x300.webp 300w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_1-150x150.webp 150w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_1-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_2-1024x512.webp');\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_2-1024x512.webp\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_2-1024x512.webp 1024w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_2-300x150.webp 300w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_2-768x384.webp 768w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_2.webp 1625w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_3-1024x512.webp');\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_3-1024x512.webp\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_3-1024x512.webp 1024w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_3-300x150.webp 300w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_3-768x384.webp 768w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/kiabi_3.webp 1625w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class='two-column-text__bg'><\/div>\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tL&#8217;impatto\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>Adottando un approccio test-and-learn e scalando gli investimenti in modo strategico, abbiamo raggiunto risultati eccezionali. La strategia YouTube di KIABI si \u00e8 trasformata in un potente motore di crescita omnicanale, aumentando in modo significativo visibilit\u00e0, engagement e redditivit\u00e0 su tutti i principali indicatori di performance. <\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section  class=\"statistics \">\n\t\t\t<div class=\"container statistics__wrapper\">\n\t\t\t<ul class=\"statistics__list\">\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong><\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\n\t\t data-module=\"carousel-logo-case-study\">\n\n\t<div class='logo-carousel__wrapper'>\n\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\n\t\t\t\tIl nostro <strong>lavoro<\/strong>\t\t\t<\/h2>\n\t\t\n\t\t<div class=\"logo-carousel__main\">\n\n\t\t\t<h2 class=\"visually-hidden\">I nostri casi di studio in evidenza<\/h2>\n\n\t\t\t\t\t\t\t\n<div class=\"logo-carousel__viewport view_1\">\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Carosello di casi di studio in evidenza\">\n\t\t<div class=\"swiper-wrapper\">\n\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10502\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Clarins\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/clarins\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10502-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.webp\" alt=\"logo Clarins\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10502-title\">\n\t\t\t\t\tClarins\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+170% aumento dell&#039;utilizzo<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrategia Creativa e di Brand\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo rivoluzionato l&#8217;engagement digitale di Clarins con dati unificati e A\/B test\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10532\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Colnago\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/colnago\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-10532-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.webp\" alt=\"logo Colnago\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-10532-title\">\n\t\t\t\t\tColnago\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tStrategia media integrata e pianificazione\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo posizionato Colnago al crocevia tra sport e moda\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11270\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/de-longhi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11270-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.webp\" alt=\"logo De\u2019 Longhi\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11270-title\">\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+9% marginalit\u00e0 e-commerce<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tDashboard e visualizzazione dei dati\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo aiutato De&#8217;Longhi a migliorare la marginalit\u00e0 dell&#8217;e-commerce attraverso strategie avanzate di Profit Bidding\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11297\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Diageo\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/diageo\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11297-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-28.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.webp\" alt=\"logo Diageo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11297-title\">\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">x3 Premi AMEC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSocial transformation\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo utilizzato la Social Transformation\u2122 Elevando la presenza social di Diageo attraverso i marchi iconici<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12202\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Ghd\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/ghd\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12202-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.webp\" alt=\"logo Ghd\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12202-title\">\n\t\t\t\t\tGhd\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS su PPC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo migliorato la collezione natalizia e le prestazioni di GHD grazie a una collaborazione strategica<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12200\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Haier\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/haier\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12200-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.webp\" alt=\"logo Haier\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12200-title\">\n\t\t\t\t\tHaier\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+213% vendite pubblicitarie<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tAudience Intelligence e Pianificazione\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo guidato il successo della Holiday Season di Haier Europe con una strategia di annunci dinamici su Amazon.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12210\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Hisense\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/hisense\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12210-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.webp\" alt=\"logo Hisense\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12210-title\">\n\t\t\t\t\tHisense\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+510% di tasso di acquisto<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestione dei Feed di Prodotto e delle Performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo amplificato la reach e le vendite di Hisense attraverso una strategia full-funnel durante EURO2024\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12274\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"KIABI\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/kiabi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12274-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.webp\" alt=\"logo KIABI\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12274-title\">\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+259% di crescita in video views<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSocial Commerce e canali emergenti\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo trasformato la strategia YouTube di KIABI in un motore di crescita omnichannel<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12219\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"L\u2019Or\u00e9al\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/l-oreal\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12219-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_loreal-300x150.webp\" alt=\"logo L\u2019Or\u00e9al\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12219-title\">\n\t\t\t\t\tL\u2019Or\u00e9al\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">-20% di riduzione del costo per clic<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tSoluzioni tecnologiche proprietarie\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo amplificato la crescita di Youth To The People di L&#8217;Or\u00e9al Canada con una strategia incentrata sulla sostenibilit\u00e0<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12264\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Leroy Merlin\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/it-it\/work\/leroy-merlin\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12264-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"Immagine di sfondo\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_leroy-merlin-300x150.webp\" alt=\"logo Leroy Merlin\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12264-title\">\n\t\t\t\t\tLeroy Merlin\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">20% Aumento del 20% dell&#039;omnichannel<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tGestione dei Feed di Prodotto e delle Performance\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tCome abbiamo migliorato il successo omnichannel di Leroy Merlin con un&#8217;integrazione online-offline senza soluzione di continuit\u00e0<br>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Navigazione carosello\">\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"diapositiva precedente\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\n\t\t\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\n\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"diapositiva successiva\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>KIABI, retailer francese di moda fondato nel 1978, \u00e8 rinomato per rendere la moda accessibile, inclusiva e conveniente per le famiglie di tutto il mondo. 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