{"id":10023,"date":"2025-09-18T02:05:09","date_gmt":"2025-09-18T02:05:09","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/amazon-vendor-central-cancellations-transition\/"},"modified":"2026-01-09T15:07:38","modified_gmt":"2026-01-09T15:07:38","slug":"amazon-vendor-central-cancellations-transition","status":"publish","type":"post","link":"https:\/\/cosmo5.com\/it-it\/amazon-vendor-central-cancellations-transition\/","title":{"rendered":"Come fare una transizione di successo da Amazon Vendor Central a Seller Central"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduzione: Perch\u00e9 le cancellazioni degli account dei venditori di Amazon stanno sconvolgendo i Brand nel 2025?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>A partire dal 9 novembre 2024, Amazon ha cancellato centinaia di account di venditori 1P di piccole dimensioni, prendendo di mira i marchi con un fatturato di 5-10 milioni di dollari negli Stati Uniti o di 2-5 milioni di euro in Europa. Questo riallineamento strategico, che ha colpito poco prima dei Prime Big Deal Days, del Black Friday e della corsa alle vacanze del 2025, ha lasciato molti marchi in difficolt\u00e0.  <\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Cos\u2019\u00e8 Amazon Vendor Central?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Amazon Vendor Central \u00e8 il portale su invito per i venditori 1P che forniscono prodotti direttamente ad Amazon. Amazon gestisce i prezzi, la logistica, la distribuzione e i feed dei prodotti, con gli articoli elencati come \u201cVenduti da Amazon\u201d per aumentare le vincite della Buy Box. Sebbene offra un minore controllo, sfrutta la vasta infrastruttura di Amazon per la scalabilit\u00e0.  <\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Qual \u00e8 la differenza tra Seller e Vendor su Amazon?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>La comprensione di questi modelli \u00e8 fondamentale per gestire le cancellazioni. Ecco una panoramica: <\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Amazon Seller Central (3P): I marchi vendono direttamente ai consumatori tramite Seller Central, gestendo feed, prezzi ed esperienza del cliente. Le opzioni logistiche includono FBM (gestione del marchio) o FBA (Amazon fulfillment). Vantaggi: Accesso a 310 milioni di clienti attivi e 2,7 miliardi di visite mensili (Similarweb, agosto 2024), oltre al pieno controllo.  <\/li>\n\n\n\n<li>Amazon Vendor Central (1P): I marchi agiscono come fornitori di Amazon, che rivende i prodotti. Meno controllo sui prezzi ma maggiore potenziale di Buy Box. <\/li>\n<\/ul>\n<div class=\"wp-block-paragraph\">\n<p>Portali: Seller Central gestisce prodotti, ordini e campagne; Vendor Central gestisce gli ordini di acquisto, la fatturazione e i report.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Quali sono le conseguenze della cancellazione dell\u2019account del venditore Amazon?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Amazon non sta eliminando del tutto l\u20191P, ma si sta concentrando sui fornitori ad alto volume. I marchi pi\u00f9 piccoli che non dispongono di Vendor Manager sono invitati a migrare verso Seller Central per avere un maggiore controllo sui prezzi e sulle relazioni con i clienti. Questo cambiamento crea incertezza ma offre opportunit\u00e0 di indipendenza strategica, soprattutto in un panorama competitivo come quello del 2025.  <\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">In che modo i brand colpiti possono effettuare una transizione di successo?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Per trasformare le sfide in crescita, segui questi consigli:<\/p>\n<\/div>\n<ol class=\"wp-block-list\">\n<li>Migra a Seller Central: Con l\u2019aiuto di un esperto, la transizione avviene senza problemi per mantenere lo slancio e ottenere l\u2019autonomia dei prezzi.<\/li>\n\n\n\n<li>Conserva i dati chiave: Conserva le recensioni, le metriche e le classifiche per proteggere la visibilit\u00e0 e la SEO.<\/li>\n\n\n\n<li>Ottimizzare le operazioni 3P: Sviluppa strategie di prezzo, logistica FBA\/FBM e pubblicit\u00e0 per competere in modo efficace.<\/li>\n<\/ol>\n<div class=\"wp-block-paragraph\">\n<p>Il tempismo \u00e8 importante: agisci in fretta per sfruttare la maggiore domanda di e-commerce del 2025.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">In che modo Cosmo5 aiuta nelle transizioni dei venditori Amazon?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>In qualit\u00e0 di Amazon AdTech Activation Partner, Amazon Ads Advanced Partner e Amazon Marketing Cloud Services Provider, Cosmo5 eccelle nella gestione della Seller Central e nelle migrazioni dei fornitori. Il nostro supporto end-to-end comprende: <\/p>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Audit degli account: Valutazione delle configurazioni attuali per ottimizzarle.<\/li>\n\n\n\n<li>Migrazione sicura dei dati: Trasferimento delle risorse senza perdite.<\/li>\n\n\n\n<li>Progettazione della strategia: Definizione dei prezzi, della logistica e delle campagne pubblicitarie per ottenere la massima redditivit\u00e0.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Perch\u00e9 le cancellazioni di Amazon Vendor Cental sono importanti per i brand nel 2025?<\/h2>\n<div class=\"wp-block-paragraph\">\n<p>Queste cancellazioni costringono i Brand a prendere il controllo diretto, migliorando la competitivit\u00e0 e la crescita. Una transizione ben eseguita verso Seller Central garantisce continuit\u00e0 delle vendite, margini migliori e resistenza in un mercato saturo, trasformando l\u2019interruzione in un vantaggio strategico.<br\/> <\/p>\n<\/div>\n<section  class=\"post-carousel module--post-carousel-news\">\n    <div class=\"container-fluid\">\n        <div class='post-carousel__wrapper'>\n                            <h2 class=\"post-carousel__title container-fluid\">\n                    Esplora altri articoli                <\/h2>\n            \n\t\t<div class=\"post-carousel__main\">\n\t\t\t<div class=\"post-carousel__viewport\">\n\t\t\t\t<div class=\"post-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t\t\t\t<div class=\"post-carousel__slider js-post-carousel__slider swiper\" role=\"region\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"1\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"05\/12\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11134\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-8.jpg\" alt=\"Tik Tok Pulse: Aumentare l&#8217;impatto dei brand con contenuti virali\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tApprofondimenti e report\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">Generale<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-12-05\">\n\t\t\t\t\t05\/12\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"2 minute read\">\n                    2 min di lettura                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Tik Tok Pulse: Aumentare l&#8217;impatto dei brand con contenuti virali<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tTikTok Pulse consente di inserire annunci pubblicitari insieme a UGC virali e contenuti premium. 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Scopri come Cosmo5 massimizza il ROI in tutti i settori.<br> <br> <br>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tPer saperne di pi\u00f9\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/it-it\/advanced-analytics-business-decisions\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Read full article about Analitica avanzata: Trasformare i dati in decisioni strategiche                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"4\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"18\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11057\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-34.jpg\" alt=\"Brand Renaissance: Il rifugio sicuro per un impatto duraturo\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tApprofondimenti e report\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">Generale<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-18\">\n\t\t\t\t\t18\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"3 minute read\">\n                    3 min di lettura                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">Brand Renaissance: Il rifugio sicuro per un impatto duraturo<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tIl rinascimento del brand ridefinisce il marketing fondendo risonanza emotiva e performance. La societ\u00e0 7KIDS del Gruppo Cosmo5 promuove strategie integrate per ripristinare la brand equity e garantire una crescita sostenibile dei marchi.<br> <br> <br>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tPer saperne di pi\u00f9\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/it-it\/brand-renaissance-lasting-impact\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Read full article about Brand Renaissance: Il rifugio sicuro per un impatto duraturo                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-carousel__slide swiper-slide\" id=\"5\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"article-grid__item-wrapper\" data-category=\"insights-reports\"\n     data-date=\"18\/09\/25\">\n\n\t<article class=\"article-grid__item\" id=\"post-11054\">\n\t\t<div class=\"article-grid__item__image-wrapper\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-33.jpg\" alt=\"L\u2019importanza delle piattaforme orientate alla community per l\u2019industria della bellezza\" loading=\"lazy\">\n\n\t\t\t<div class=\"article-grid__item__categories\">\n\t\t\t\t\t\t\t\t\t<span class=\" badge category\">\n\t\t\t\t\t\t<span class=\"article-grid__item__categories__color\" style=\"background-color:#f88a57\"><\/span>\n\t\t\t\t\t\tApprofondimenti e report\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"badge\">Generale<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"article-grid__item__meta\">\n\t\t\t\t<time class=\"article-grid__item__date  badge\" datetime=\"2025-09-18\">\n\t\t\t\t\t18\/09\/25\t\t\t\t<\/time>\n\t\t\t\t<span class=\"article-grid__item__read-time badge\" aria-label=\"5 minute read\">\n                    5 min di lettura                <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"article-grid__item__content\">\n\t\t\t<h3 class=\"article-grid__item__title\">L\u2019importanza delle piattaforme orientate alla community per l\u2019industria della bellezza<\/h3>\n\n\t\t\t\t\t\t\t<div class=\"article-grid__item__teaser text-small\">\n\t\t\t\t\tLe piattaforme guidate dalla comunit\u00e0 come Reddit stanno rimodellando l&#8217;industria della bellezza. I consumatori si fidano di intuizioni autentiche e guidate dai coetanei piuttosto che di un branding raffinato.<br> <br> <br>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"article-grid__item__link\">\n\t\t\t\tPer saperne di pi\u00f9\t\t\t\t<i class=\"fas fa-arrow-right\"><\/i>\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/cosmo5.com\/it-it\/community-driven-beauty-platforms\/\" class=\"stretched-link\">\n                <span class=\"visually-hidden\">\n                    Read full article about L\u2019importanza delle piattaforme orientate alla community per l\u2019industria della bellezza                <\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                    \t                    <a href=\"https:\/\/cosmo5.com\/it-it\/work\/\" class=\"btn btn-secondary\">\n\t\t\t\t\t        <span>\n\t\t\t\t\t\t        Vedi tutti i casi di studio\t\t\t\t\t        <\/span>\n\t                    <\/a>\n                    \n                    <div class=\"post-carousel__navigation logo-carousel__navigation\" role=\"group\"\n                         aria-label=\"Carousel Navigation\">\n                        <div\n                                class=\"swiper-button-prev post-carousel__nav-btn post-carousel__nav-btn-prev js-post-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\"\n                                aria-label=\"Previous slide\"><span\n                                    class='dashicons dashicons-arrow-left-alt'><\/span><\/div>\n\n                        <div\n                                class=\"swiper-pagination post-carousel__pagination js-post-carousel__pagination cosmo-pagination\"\n                                role=\"tablist\"><\/div>\n\n                        <div\n                                class=\"swiper-button-next post-carousel__nav-btn post-carousel__nav-btn-next js-post-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\"\n                                aria-label=\"Next slide\"><span\n                                    class='dashicons dashicons-arrow-right-alt'><\/span><\/div>\n                    <\/div>\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Le cancellazioni dei venditori 2024 di Amazon hanno un impatto sugli account 1P. Scopri le differenze tra Seller e Vendore le strategie di Cosmo5 per passare senza problemi al 3P e ottenere una crescita sostenuta.<\/p>\n<p> <\/p>\n","protected":false},"author":32,"featured_media":10024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[318],"tags":[321],"content-scope":[605],"class_list":["post-10023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-reports","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Misurazione delle campagne con Amazon Marketing Cloud | Cosmo5<\/title>\n<meta name=\"description\" content=\"Scopri come Cosmo5 utilizza Amazon Marketing Cloud per connettere media, commerce e audience data, abilitando una misurazione full-funnel pi\u00f9 efficace.\" \/>\n<meta name=\"robots\" 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