{"id":11949,"date":"2025-12-06T21:22:09","date_gmt":"2025-12-06T21:22:09","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/amazon\/"},"modified":"2026-08-25T11:16:26","modified_gmt":"2026-08-25T11:16:26","slug":"amazon","status":"publish","type":"case-study","link":"https:\/\/cosmo5.com\/nl-nl\/work\/amazon\/","title":{"rendered":"Amazon"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Amazon, een wereldleider in e-commerce, erkende de milieu-impact van overmatig verpakte leveringen en lanceerde een innovatief initiatief genaamd &#8216;Ships in Packaging&#8217; om miljoenen pakketten met minder verpakking te bezorgen. Het bedrijf werkte samen met <strong>1000heads <\/strong>om een \u200b\u200bcampagne te ontwikkelen die deze duurzame keuze effectief zou communiceren naar zijn enorme klantenbestand, waardoor een logistieke verbetering een cultureel aansprekende boodschap werd.<\/p>\n<\/div>\n\n\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class='two-column-text__bg'><\/div>\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tDe uitdaging\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>Het probleem was duidelijk: overmatig verpakte leveringen, met kleine artikelen in te grote dozen, leidden tot buitensporig veel afval. Amazon wilde dit aanpakken met het programma &#8216;Ships in Packaging&#8217;. Het communicatieteam gaf <strong>Cosmo5 Group-bedrijf 1000heads<\/strong> de opdracht een campagne te ontwikkelen die klanten zou wijzen op de overstap naar originele verpakkingen, die een divers wereldwijd publiek zou aanspreken en tegelijkertijd duurzaamheid zou benadrukken.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class='two-column-text__bg'><\/div>\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tOnze aanpak\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>In een overvolle markt voor duurzaamheidsboodschappen kozen we voor een creatieve koerswijziging. In plaats van ons uitsluitend te richten op de voordelen voor klanten, stelden we de vraag: als Amazon wint met minder verpakkingen, wie verliest er dan? Het antwoord was: katten, die, zoals te zien is op sociale media, bekend staan \u200b\u200bom hun voorliefde voor Amazon-dozen. Dit inzicht inspireerde de campagne &#8216;Sorry, Cats&#8217;.<\/p>\n<ul>\n<li><strong>Implementatie<\/strong>: De campagne ging van start met een speelse verontschuldiging aan katten voor het verminderen van verpakkingen, waarmee we het verhaal omdraaiden om een \u200b\u200bwereldwijd publiek te bereiken. Tijdens een tweedaagse shoot werden 75 op maat gemaakte video&#8217;s voor lokale kanalen opgenomen, ondersteund door PR en blogcontent om het bereik buiten de Amazon-platforms te vergroten.<\/li>\n<li><strong>Van dozen naar beats<\/strong>: In een tweede fase werden kattenliedjes, een rap in jaren 90-stijl en een countrynummer ge\u00efntroduceerd, ingezongen door teleurgestelde katten. Geanimeerde livefoto&#8217;s moedigden gebruikers aan om zelf video&#8217;s te maken en zo de organische betrokkenheid te vergroten.<\/li>\n<\/ul>\n<p>Deze veelzijdige strategie transformeerde een verandering in verpakkingen tot een cultureel moment, waarbij humor en duurzaamheid werden gecombineerd.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n<section  class=\"photo-gallery-block\">\n\n\t<div class=\"container-fluid photo-gallery-block__wrapper\">\n\t\t\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_1-1024x571.webp');\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_1-1024x571.webp\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_1-1024x571.webp 1024w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_1-300x167.webp 300w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_1-768x428.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_2-1024x561.webp');\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_2-1024x561.webp\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_2-1024x561.webp 1024w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_2-300x164.webp 300w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_2-768x421.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3 photo-gallery-block__card\" style=\"background-image:url('https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_3-1024x550.webp');\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_3-1024x550.webp\" class=\"d-block d-md-none img-fluid\" alt=\"\" srcset=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_3-1024x550.webp 1024w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_3-300x161.webp 300w, https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/amazon_3-768x413.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section  class=\"two-column-text \">\n\t\t\t<div class=\"container two-column-text__wrapper\">\n\t\t\t<div class='two-column-text__bg'><\/div>\n\t\t\t<div class=\"two-column-text__head\">\n\t\t\t\t\t\t\t\t<h2 class=\"two-column-text__title h4\">\n\t\t\t\t\tDe impact\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"two-column-text__main\">\n\t\t\t\t<p>De campagne \u2018Sorry, Cats\u2019 overtrof alle verwachtingen, leverde uitstekende resultaten op sociale media op en toonde het wereldwijde bereik van Amazon aan.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -20px; top: -9px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n<section  class=\"statistics \">\n\t\t\t<div class=\"container statistics__wrapper\">\n\t\t\t<ul class=\"statistics__list\">\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>9<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Wereldwijde markten geactiveerd<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -32px; top: -9px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>40M+<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Aantal impressies in de EU en APAC-regio&#8217;s<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -28px; top: 38px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\n\t\t\t\t\t\t\t<strong>+19.18pts<\/strong>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\n\t\t\t\t\t\t\t<p>Reclameherinnering stijgt in EU Brand Lift-studie<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -10px; top: -9px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n\n\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\n\t\t data-module=\"carousel-logo-case-study\">\n\n\t<div class='logo-carousel__wrapper'>\n\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\n\t\t\t\tOns <strong>Werk<\/strong>\t\t\t<\/h2>\n\t\t\n\t\t<div class=\"logo-carousel__main\">\n\n\t\t\t<h2 class=\"visually-hidden\">Onze uitgelichte Casestudies<\/h2>\n\n\t\t\t\t\t\t\t\n<div class=\"logo-carousel__viewport view_1\">\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Uitgelichte casestudy-carrousel\">\n\t\t<div class=\"swiper-wrapper\">\n\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12006\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Clarins\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/clarins\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12006-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.webp\" alt=\"Clarins logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12006-title\">\n\t\t\t\t\tClarins\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+170% toename in gebruik<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe We Clarins&#8217; Digitale Betrokkenheid Revolutionair Veranderden met Uniforme Data en A\/B-Testing\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11992\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Colnago\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/colnago\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11992-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.webp\" alt=\"Colnago logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11992-title\">\n\t\t\t\t\tColnago\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe Wij Colnago Positioneerden op het Kruispunt van Sport en Mode\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11982\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"De&#8217; Longhi\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/de-longhi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11982-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.webp\" alt=\"De&#8217; Longhi logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11982-title\">\n\t\t\t\t\tDe&#8217; Longhi\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+9% e-commerce verkoopmarge<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe We De&#8217;Longhi&#8217;s Advertentiestrategie Transformeerden voor Winstgerichte Groei\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11916\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Diageo\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/diageo\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-11916-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/Gradient-28.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.webp\" alt=\"Diageo logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-11916-title\">\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">x3 AMEC Awards<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe wij Social Transformation\u2122 hebben gebruikt om Diageo&#8217;s sociale aanwezigheid te versterken voor iconische merken\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12090\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Ghd\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/ghd\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12090-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.webp\" alt=\"Ghd logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12090-title\">\n\t\t\t\t\tGhd\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS op PPC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe wij GHD&#8217;s kerstcollectie en prestaties verhoogden door strategische samenwerking\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12094\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Haier\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/haier\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12094-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.webp\" alt=\"Haier logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12094-title\">\n\t\t\t\t\tHaier\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+213% YoY advertentieverkopen<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\n\t\t\t\t\t\t\t\tDoelgroepinzicht &amp; Planning\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe wij het succes van Haier Europe in het feestseizoen hebben gestimuleerd met een dynamische Amazon Ads-strategie\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12082\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Hisense\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/hisense\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12082-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.webp\" alt=\"Hisense logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12082-title\">\n\t\t\t\t\tHisense\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+510% aankooppercentage<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe We Hisense&#8217;s Bereik en Verkoop Versterkten Door Full-Funnel Strategie Tijdens EURO2024\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12012\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"KIABI\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/kiabi\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12012-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.webp\" alt=\"KIABI logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12012-title\">\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">+259% toename in videoweergaven<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe We KIABI&#8217;s YouTube-Strategie Transformeerden tot een Omnichannel Groeimotor\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12069\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"L&#8217;Or\u00e9al\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/l-oreal\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12069-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/06.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_loreal-300x150.webp\" alt=\"L&#8217;Or\u00e9al logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12069-title\">\n\t\t\t\t\tL&#8217;Or\u00e9al\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">-20% in kosten per klik<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe we de groei van L&#8217;Or\u00e9al Canada&#8217;s Youth To The People hebben versterkt met een duurzaamheid-eerst strategie\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12027\">\n\t\t\t\t\t\n<article class=\"post-card\" data-client=\"Leroy Merlin\">\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.com\/nl-nl\/work\/leroy-merlin\/\"\n\t   aria-labelledby=\"carousel-casestudy-slide-12027-title\">\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\n\t\t     alt=\"Achtergrondafbeelding\" aria-hidden=\"true\" loading=\"lazy\" \/>\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/images-cdn.cosmo5.com\/wp-content\/uploads\/2025\/12\/client_leroy-merlin-300x150.webp\" alt=\"Leroy Merlin logo\" loading=\"lazy\" \/>\n\t\t\t\t<div class=\"post-card__meta\">\n\t\t\t<div class=\"post-card__head\">\n\t\t\t\t<div class=\"post-card__client\"\n\t\t\t\t     id=\"carousel-casestudy-slide-12027-title\">\n\t\t\t\t\tLeroy Merlin\t\t\t\t<\/div>\n\t\t\t\t<div class=\"post-card__result\">20% toename in omnichannel<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"post-card__bottom\">\n\t\t\t\t<div class='post-card__bottom__wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\n\t\t\t\t\t\t\tHoe wij het omnichannel-succes van Leroy Merlin hebben verbeterd met naadloze online-offline integratie\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class='post-card__arrow'>\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carrouselnavigatie\">\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Vorige dia\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\n\t\t\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\n\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Volgende dia\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-paragraph\">\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon, een wereldleider in e-commerce, erkende de milieu-impact van overmatig verpakte leveringen en lanceerde een innovatief initiatief genaamd &#8216;Ships in Packaging&#8217; om miljoenen pakketten met minder verpakking te bezorgen. 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